Charles Tallack Profile picture
Director of Data Analytics @HealthFdn. Ex-Whitehall civil servant & NHS England. Love ideas, numbers, analysis, evidence, debate and challenge. Views my own.

Aug 9, 2024, 10 tweets

When, on 12 June, Elon Musk made Likes on X private (so that only a post author can see who likes their post) this seemed like a small change. But small changes in complex systems like X can have big, unpredictable effects. 1/7

What the change means is that if you like a post, no one can see that you've liked it (apart from the poster). This increase the likes posts get. 2/7

Certain posts see bigger increases in likes. These will tend to be those that people wouldn't want others to see them liking. 3/7

Racist posts are likely to benefit. More likes for these posts means that X promotes them more. 4/7

In other words, the change Musk introduced means racist posts are now being liked more, which is giving them an extra boost. 5/7

This subtle change made by Musk seems likely to have fuelled the race riots which have erupted across England. I think it's also likely that Musk foresaw what the effects of his change could be. 6/7

So, just two months after the changes were made we may be seeing their horrific consequences. It seems incredible that we have allowed a billionaire owner of a social media platform to have such power. 7/7

This is speculation about the effects and consequences of the changes to Likes based on what I think is a plausible theory.
The theory needs testing with data, eg to understand whether certain types of tweets (eg offensive, racist ones) now get more likes than other types. 7+1

We also don't know to what extent X and engagement with racist posts fueled the riots. There's sure to be more research into this, helping fill gaps in our understanding. 7+2

And, to clarify, I'm not saying Musk foresaw the race-related riots in England. The change to Likes seems motivated by his belief in unrestricted free-speech. But he's a clever man who will have been aware that the change could have far reaching (if unknown) consequences. 7+3

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