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Todd Brison Profile picture
Todd Brison
@ToddBrison
Journalist → tech writer → marketer → writer 📚 Featured in CNBC, TIME, Inc. Come to me when you’re ready to write well, not just post stuff.

Sep 6, 2024, 12 tweets

I'm 34.

I've been writing email subject lines for 10 years.

I still run tests religiously.

Here are 10 things I learned this month

1/

"Read this" classic opener.

Almost always works

2/
"Famous Author" got em

3/
"is this a lie" << DIDN'T work! 🤯

4/
Short and sweet

5/
The "writer" identifier didn't grab as many as I thought

6/
no caps grabbed eyes

7/
"Nobody cares" was a winner.

This line beat it

(Why I keep testing)

8/
"read this" at the end DIDN'T work!

9/
I figured "ChatGPT" would get more clicks than "AI"

Wrong.

10/
The warning beats the scandal

11/
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