Christina Dalcher Profile picture
Author of VOX. Linguist/phonetician, diver, dog-lover, gardener. Pro nouns, anti adverbs. Banner credit: @moleatthedoor

Feb 2, 15 tweets

Democrats in November 2024:

“Anti-transgender political ads are dominating the airwaves!”

Want to talk about dominating the airwaves? Let’s take a stroll through several years of companies pushing genderism down our throats.

🧵 1/

Remember when Nike thought it was a good idea to dress Dylan Mulvaney in a sports bra and film him cavorting around like a lunatic? (2023)

2/

How about when Target partnered with TomboyX & started selling chest binders and ‘packing underwear’ — they’re still selling the binders, by the way — they just call them compression tops now. (2022)

3/

Athletic gear company Adidas put a man—and his Johnson—into a women’s swimsuit (2023)

4/

Ford painted their Ranger Raptors in rainbow colors. Because, apparently, nothing says ‘tough’ quite like a rainbow-painted truck. 🙄 (2022)

The ad is no longer available on Ford’s site, but Wayback Machine tells no lies.

5/

Pantene—yes, the shampoo people—partnered with GLAAD & the Trans Chorus of Los Angeles to make a Christmas-y advert about going home for the holidays. (2019)

I’m sure hair factored into it somehow. Or not.

6/

Gillette features a heartwarming “Dad shows daughter with facial hair how to shave” advert. At least it involved the product Gillette sells. (2019)

7/

Back to Dylan Mulvaney:

Bud Light lost a bucket (or a keg) of money after putting Mulvaney’s mug on a custom beer can and thinking it would be a good idea to advertise the fact. (2023)

8/

The Mayor of London (Sir) Sadiq Khan supports Pride In London billboards in public places featuring young women who have had their breasts amputated. (2004)

9/

Citibank launches ‘True Name’ campaign pandering to customers identifying as ‘trans’ and ‘non-binary.’ (2020)

10/

Adidas doubles down and ‘honors women in sports’ with an advert featuring a trans-identifying male. (2022)

11/

Hershey’s Canada selects five women to honor with a personalized chocolate bar during Women’s History Month. (2024)

Correction: four women and a man named Fae Johnstone.

12/

Absolut Vodka may have been one of the first—launching an ad where a guy and his old high school buddy Dave (now ‘Darla’) spend all night talking and watch the sunrise together. (2016)

13/

As for Balenciaga’s baby girl and bondage teddy bear (2022)—

—I still have no idea what they were thinking.

14/

So, dear Democrats, when you get your knickers (packing variety or not) about a SINGLE advert that said “Kamala is for they/them. President Trump is for you,” have a scroll through time and remind yourselves of what we’ve all had to put up with for the last decade.

15/15

Share this Scrolly Tale with your friends.

A Scrolly Tale is a new way to read Twitter threads with a more visually immersive experience.
Discover more beautiful Scrolly Tales like this.

Keep scrolling