🇰🇷 BELIFT HISTORY OF HARASSMENT TO NEWJEANS: a thread
Belift CEO is HYBE COO.
Can the Korean Judge explain why the COO of a publicly listed company is also the CEO of a subsidiary, & has allowed systemic harassment, bullying and sexual harassment towards Newjeans, their top performing girl group?
Does KOSPI have no standards? Shame on Korea. What a joke.
#1 Belift sexually harasses Newjeans
On June 10, 2024, Belift uploads a 20 minute long video defending themselves against Plagiarism.
In the video Belift calls Newjeans objects of adult fantasy
Forcing sexual objectification on teenage employees in a company YOURE THE COO OF
The video is still on YouTube as of today.
#2 Belift drags another girl group to bully Newjeans - making up a total lie
The comparison they used to defend themselves compares choreography of Newjeans that came BEFORE NMIXX choreography. Yet it is placed intentionally to suggest newjeans copied nmixx
Jyp had to clarify
#3 Belift uses Korea’s misogynist and incel forum to bully Newjeans
Belift directly screencapped from posts made by misogynist incels of Korean forum DC GALLERY in their 20 minute long explainer video
#4 Belift Creative Producer for Illit posts middle finger on Instagram
After being exposed for asking for Newjeans’ plans & branding, Serian Heu posts this on Instagram instead of addressing the issue
You can see the direct plagiarism she engaged with ALREADY with plz project
#5 Belift Choreographer shades Newjeans after their successful Tokyo Dome Concert
He posts shading Newjeans by saying he’s sick of the forced retro trends.
Interesting considering he cannot explain why he chose to plagiarise other choreographers multiple times
#5.5 Proof of Belift Choreographer Plagiarism
But thanks to Belift choreographer’s blatant plagiarism and issue raised by Og ADOR choreographers, the Korea is rolling out clearer guidelines to protect choreographers
The Korean Choreography Copyright Association are friend with og ADOR choreographers by the way.
#6 Illit official X account follows an X account that publicly disses Newjeans (and other girl groups)
May 2024, Illit’s official x account was found following a NEWJEANS anti account
0 repercussions, 0 apologies, 0 accountability
#7 Belift executive is now Ador executive
After the forced removal of Min Hee Jin despite court injunction ruling in May 2024 prohibiting such actions, Belift successfully places their own executive into ADOR leadership
HYBE CHRO takes over Ador
#8 Hybe Internal Document proves Hybe’s intention to destroy Newjeans
In October 2024 Kim Tae Ho, Belift CEO and HYBE COO, went to Korean National Assembly to defend Hybe.
Hybe internal documents reveals clear language that talks about “removing newjeans”
What was said
“We had some trouble for the past few days with the term New-I-LE, but we can dispose of NewJeans and just come up with a new phrase”.
#9 HYBE threatens to destroy whistleblower within company
After being exposed of the Internal Document at Korean National Assembly, Hybe sent out PR saying they will hold whoever leaked the internal documents accountable
What does a COO do? This would fall under his authority
#10 BELIFT PRODUCER ASSAULTS NEWJEANS MASCOT
Frants, producer to several subsidiaries including BELIFT, physically assaults NEWJEANS mascot and uploads video on the same day NEWJEANS / NJZ declares hiatus due to injunction ruling temporarily halting activities
#11 BELIFT DID TAKE ADOR WORK
BELIFT CEO misused his power as HYBE COO to demand for the plans for Newjeans from ADOR
He only asked that subsidiary.
Resulting plans are nearly carbon copy even layout of deck
This is clear harassment and misuse of power dynamics
#12 BELIFT MADE UP DATES to cover their plagiarism
🤡Bethief Lab:
‘The claim that ILLIT’s concept was plagiarized from NewJeans’ project plan is not true. ILLIT’s branding strategy and concept were finalized and shared internally on July 21, 2023. The whistleblower sent the so-called ‘proposal’ after that, on August 28, 2023, so it could not have influenced ILLIT’s concept based on the timeline.’
🤡Choi Yoon-hyuk, Deputy CEO of BeThief Lab:
“Our debut group was finalized on September 1st. We had started working on the group’s brand planning, and this is the ‘brand strategy girl group proposal’ we created at that time.”
I’m not even going to go onto the manager bullying incident - belift declared they deleted the footage then presented video of the WRONG DATE
If Belift is publicly harassing newjeans like this, is it so weird to think they would do worse privately?
Belift CEO = HYBE COO.
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