🚨 GO WOKE, GO BROKE 🚨
Jaguar Land Rover rebranded itself with woke slogans like “delete ordinary” & “live vivid.”
Now it’s shut down by a massive cyberattack, mocked by hackers, and facing chaos in its factories.
You can’t make this stuff up. 🧵
2/ This used to be a company that ran ads with lines like:
➡️ “The 12-cylinder animal”
➡️ “Nobody’s pussycat”
Bold. Rugged. Masculine.
Now? Neon catwalks, drag-queen haircuts, and a Barbie-pink Range Rover.
The brand forgot it makes cars! Worse: it forgot who buys them.
3/ Executives poured millions into “diversity rebranding”…
…but forgot about cybersecurity.
Hackers exploited an obvious flaw, breached systems TWICE in 6 months, and mocked JLR publicly:
“It was EASY.”
That’s not just embarrassing. It’s dangerous.
4/ Result?
🚫 Car production halted across the UK.
🚫 Dealerships can’t get parts.
🚫 1.4 MILLION Jaguar & Land Rover drivers left hanging.
🚫 Workers told to stay home.
JLR took its eye off the ball. This isn’t just a marketing flop. It’s an operational disaster.
5/ What did they focus on instead?
👗 A man in a dress
🌈 Loud gender-bending fashion
🚫 ZERO actual vehicles
It wasn’t a car commercial. It was a political statement.
Jaguar owners were not amused.
And that's even before the company imploded.
6/ Conservatives on X torched the rebrand: “This just made me want to sell my Jaguar and I don’t even own a Jaguar.” — @robbystarbuck
“Bud Light 2.0. They completely misread the moment.” — @exjon
And with 47 million views in 24 hours, the backlash went global.
@robbystarbuck @exjon 7/ Then came Jaguar’s next PR nightmare:
A brand-new EV design that critics nicknamed…
💅 “The Pink Batmobile.”
Jaguar called it “exuberant.”
The internet called it embarrassing. You know, because it was embarrassing.
@robbystarbuck @exjon 8/ Jaguar defended it all: “This is a bold and imaginative reinvention.”
But car buyers don’t want gender theory. They want performance, beauty, and taste.
They won't get it. Jaguar now makes ONLY the F-Pace crossover. NO sedans. NO sports cars. NO convertibles!
@robbystarbuck @exjon 9/ If I wanted a stupid crossover, I could get it from literally any other company on Earth. What is this trash they're serving up now???
I'm a longtime Jag owner. And I can tell you, I buy Jaguar for its classic style, its gasoline-powered roar, and its unique history.
@robbystarbuck @exjon 10/ Jaguar went woke, and as a result it went broke.
It took its eye off the ball and got catastrophically hacked.
🔥 The vibe shift is real
🔥 Brand loyalty has limits
🔥 "Get woke, go broke" isn’t a meme. It’s a market law.
🔥 Focus on your business. Serve your customers.
@robbystarbuck @exjon 11/ When companies forget who they are, they don’t just lose their soul.
They lose their customers, their credibility, and—sometimes—their ability to even make cars.
JLR proves it: Get woke, go broke.
@robbystarbuck @exjon If you enjoyed this content, please like and share, and also sign up for your FREE or PREMIUM subscription to my newsletter at .RodMartin.org
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