Exposing the mistreatment NJZ faced under HYBE
A THREAD 🧵
Mengungkap perlakuan buruk yang dialami NJZ selama berada di HYBE.
NewJeans' debut faced unexpected delays, internal pressure, and even a near cancellation. Here's a breakdown of what really happened behind the scenes 👇
Dispatch confirmed that HYBE was their source for leaked internal information, including medical records and private trainee videos of NewJeans members. 💥
HYBE pushed out 25+ articles in April 2024 within minutes, all targeting Hyein, to the point where she said she was even scared to mention the book she was reading, fearing it would be twisted into hate.
HYBE’s internal report revealed they planned to discard NewJeans and create a “new version” of them — proof was found in their own presentation.
HYBE never saw NewJeans as their own, but only as a tool to push other groups. The leaked internal document was confirmed to be HYBE’s own words, not outside opinions.
HYBE employees admitted that ILLIT’s creative director requested NewJeans’ planning documents due to lack of originality. The plans ended up almost identical, even though they claimed it was just for “reference.”
Jeff Benjamin exposed that HYBE fed journalists false and misleading info to damage NewJeans and Min Hee-jin’s reputation, leading to hundreds of targeted hit pieces.
HYBE audited ADOR right before NewJeans’ comeback, flooding media with 1,700+ negative articles in 5 days. Evidence also shows bots were used to smear them with keywords like “jeans.”
HYBE tried to undermine NewJeans’ success from downplaying their sales in Japan, spreading biased reports, to even suggesting rigging numbers. Internal docs revealed HYBE felt “tormented” by NewJeans’ rise and considered discarding them entirely.
BELIFT LAB tried to attack NewJeans with false claims : sexualizing them in a response video, accusing them of copying choreography, and even using photos from an incel site to discredit Min Hee-jin.
HYBE removed ADOR’s CEO without telling NewJeans beforehand, leaving the members blindsided and isolated.
》ADOR staff locked in a room, personal items taken.
》OMG–DITTO–ETA MV director harassed & content deleted.
》Dozens of staff resigned while NewJeans filed contract termination
》BELIFT LAB VP (CEO) taken over ADOR this led to HYBE employees joining in
Today’s ADOR is not the same one NewJeans signed with—its direction & values changed under HYBE’s new management.
HYBE employees were caught mocking and bullying NewJeans on the Blind app—making fun of Minji over a Korean dish and calling the members “failures” after they exposed the mistreatment under ADOR & HYBE.
HYBE sabotaged NJ’s 2024 comeback: illegal audit just days before, zero promo, false negative news.
Bang Si-hyuk rarely congratulated NewJeans. Even when they entered Billboard Hot100, his response was cold, and he told Min Hee-jin + NJ to “shut up” and not celebrate.
ADOR’s CEO Kim Joo-young cried in front of NewJeans to emotionally manipulate them, even trying to pressure Hanni into not fighting back against BELIFT’s mistreatment.
Bang Si-hyuk ignored NewJeans since predebut, called Danielle “too western,” and even made staff act like NJ didn’t exist.
PART 2 SOON
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