Prakash Dadlani Profile picture
Helping Entrepreneurs Manufacture in India. 30 years of Manufacturing/Import/Export Expertise in Electronic Appliances. DM to Build in Bharat ๐Ÿ‡ฎ๐Ÿ‡ณ๐Ÿ’ช

Apr 28, 7 tweets

I used to import batteries from China.

It was a nightmare:
* dangerous cargo
* BIS issues
* cash flow blocked for months

Then my China supplier told me:

There's a guy in India buying BIG from us.

Contact him.

His name was Paaras: ๐Ÿงต๐Ÿ‘‡๐Ÿป

I WhatsApped him.

His reply came in seconds.

- 1500 mAh: 10k pcs / 50k pcs / 100k pcs - INR XX / XX / XX
- 1800 mAh: 10k pcs / 50k pcs / 100k pcs - INR XX / XX / XX
- 2000 mAh: 10k pcs / 50k pcs / 100k pcs - INR XX / XX / XX

Bottom of the message:

NO NEGOTIATION.
CASH ADVANCE ONLY.
MESSAGE ONLY NO CALLS.

Cold.

But honest.

I placed the order.

Invoice came.

I paid, sent him proof and delivery address.

Delivery done in days.

Without any single call, follow up or drama.

Did many more orders after that.

Never met Paaras.

Never spoke to him.

Until 2 months ago.

He called.

Said he was curious how our volumes kept growing.

He was coming to China and wanted to meet.

A coffee meet turned into 3 hours and dinner.

I asked how he built this.

He is a Madwadi CA, with passion for IT.

A few years ago his cousin needed help.

Had orders but no capital.

Needed 50,000 batteries from China.

Paaras financed it.

But on one condition:

Goods stored at his place.

Cousin pays cash, takes stock in parts.

It worked.

Cousin came back for 1 lakh. Then more.

Cousin told other importers

China factory started sending him customers.

No ads or calls, just word of mouth.

Today Paaras moves millions of batteries every year.

Turnover: 20 Cr - only batteries.

Staff: 1 person.

Net margin: 10% clean.

4 stock turns a year.

Thats a 40% return on investment

and growing every year.

His rules are simple:

- Only 3 SKUs (no complexity).
- Always has stock
- Price = import cost + nett 10%

He has automated everything.

Does not take calls (messages only).

China factories approach him for distribution deals.

He says no.

Sticks to one factory.

The one he trusts.

Still has his CA job.

Keeps expenses lean.

Calls the battery business his fixed deposit with great returns.

Down to earth, low key and making real money.

A favour for a cousin turned into a money machine.

These are the stories nobody tells but everybody needs to hear.

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