Thread by @matt_gottshall

I have worked in the Financial Planning industry since 2015, and with clients directly for 7 years

I’ve identified that I best serve:

👉🏻Professionals and families age 30-50

👉🏻 Working at Publicly Traded Companies with Equity Compensation and complex benefits

Here’s why:

1. Highly Efficient People

They are very BUSY and know how to prioritize and get things done

This includes:

- Sharing documents quickly when needed
- Implementing recommendations
- Meetings kept to allocated time
- Respond promptly to emails/ texts

2. Complexity

Simply put, this demographic has a lot of complexity to plan for that constantly needs fine tuning!

- Understanding goals, and aligning financial resources to those goals

What is it you want to achieve in life, and how do you get there?

Should you be saving Roth, Pre-Tax, or both? How about After-Tax?

What type of investment accounts?

Should you utilize your Employee Stock Purchase Plan? What’s the strategy?

How much should be going to Deferred Compensation and what payout option should I choose?

What should I do with my RSUs as they vest? Sell and diversify or keep?

How do I make the most of my Stock Options? When should I exercise? When should I sell? What do I do once I do sell?

How do I protect my entire plan with proper insurances and estate planning?

3. Love Education

I have found a majority of this group find a lot of value in education

They not only want guidance and advice, but also to know HOW or WHY something exists or a recommendation is being made

I love when a client asks for a recommendation on an article to read or a new book in the space

It shows me they are vested in what we are discussing and actually care to learn and become more educated

4. Value Seekers and Pay for Advice

A common trend... continual search for how to bring value to their life

Also operate with an abundance mindset, which includes paying for quality advice and guidance

They want to offload what they don't specialize in

This is very important when you decide to hire a good financial advisor, since it is not only a big financial commitment, but also a time commitment

I find those that understand value and seek out good advice in areas they want to grow, get much more out of the relationship

5. Goal Setters

These individuals are great goal setters, and it makes my job so much easier when we know what we are working towards

It’s also refreshing when someone knows what they want, and is relentless in their pursuit of success

I love watching clients meet their goals

6. Understand Risk and Want to Protect

This last point revolves around risks in life

A lot of these people deal with a lot of risk in their jobs and are good at identifying risk factors

This translates well over to conversations about the risks they face in their own life

I find it much easier to get this point across, and often times they are much more willing to pursue recommendations to protect against those risks

It makes the “not so fun” conversations with our job smoother and less painful when clients understand and want to implement

That's a wrap!

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