Behavioural scientists/designers/practitioners of Twitter I'd like your help.
(Thread)
1/n You may have heard about the water usage challenges Cape Town is experiencing currently (The city is about 80 days away from running out of water - more at #DayZero ).
2/n This would mean only a select few institutions (hospitals, schools, core CBD) would get access to water. Everyone else needs to use designated collection points-> increasing water conflict, theft, disrupting the local economy and heightening the chances of disease outbreak.
3/n We are in need of a radical shift in citizen behaviour in order to avoid this. The latest results have revealed that less than 50% of citizens are complying with the daily maximum usage, and as this amount drops to 50L per a day, lower compliance is expected.
4/n Some of the contextual variables to consider include:
- The lack of usage visibility creating a large free rider issue
- People struggle to see how complying can have an impact (drop in the bucket problem)
- The psychological impact of scarcity (myopic, selfish thinking)
5/n Current interventions in place:
- Public awareness campaigns (social media, roadside, radio, billboard, etc)
- Usage visibility maps. For example: capetown.gov.za/Family%20and%2…
- TBC: Throttling (reducing resident water pressure)
6/n If you have any relevant sources/practical insights/interventions ideas on how we could increase citizen compliance (lower daily water usage to the 50L mark), please share them here.
@jenniferjacquet @KellyBEworks @danbenyork @daniel_egan @katy_milkman @danariely @rorysutherland @m_sendhil @shlomobenartzi @R_Thaler @NinaMazar @CassSunstein @mollycrockett @daviddesteno @Thobava @RafMBatista @adamleealter @owainservice @nireyal @mattwallaert @faisal_naru
@bjfogg @rshotton @danlockton @NathalieNahai @GregBDavies @iwmelvaer @alex_pentland @vishal7george @s_tatam @KarishmaTweets @lesliekjohn @RobertLepenies @dilipsoman @hulietjodges @scottdamnnn @JohannvdNest @gary_ganz @NathanSklair @evakoromilas @DJNeri9 @AndiRuivo
@BEworksInc @advncdhindsight @behscientist @B_I_Tweets @OgilvyChange @ideas42 @beapplied @beta_gov_au @behavecondotcom @HuntingDynasty @BDA_Amsterdam @BehavioralDesig @BehChaPar @thebearchitects @Tbehaviouralist @erikleejohnson @CharlotteBlank @cindy_of_sydney @danieloran
Google Doc - docs.google.com/document/d/1D9…
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