I'm doing some updates to my website and I had to take a step back.

I'm so fucking proud of myself man cuz this year started off ass.

A thread brought to you by my twitter branding personal consulting service that you should sign up for here -> bit.ly/TwitterConsult…
Man I wish y’all could’ve seen all this stuff from the jump man because I really have endured a lot and I’m so. Fucking. Thankful my g.

So I graduated officially in December of 2017 but I left UT Knoxville in August of that year. I had been applying for jobs months prior.
Hadn’t been hearing anything. So I moved to Atlanta with my girlfriend at the time.l and just continued to look for jobs.

The first couple weeks I just needed to rest.

I had been nonstop at work for 3-4 months straight prior because I was being forced to graduate in summer.
After that, day in day out I was working on my resume, sending in applications, going to job fairs.

Months go by.


I’m like damn I got a fucking terminal stem degree in probably the hardest area of chemistry. What the fuck is going on?😂😂😂
I stayed upbeat at first, but as time passed, I started to sink lower and lower and lower.

A man without a sense of purpose or something to work toward is just a shell of himself.

I felt what that was first hand.

It was soul crushing.
Especially with being in a relationship where somebody else depends on you being at your best at all times.

Whether spoken or unspoken.

I was so lost.

I constantly kept thinking “I did what everybody told me I should do. Why isn’t this working?”
Shit got so bad for me internally that I took a cashier job just to feel like I was doing something to contribute.

Making $7.25 an hour as a PhD organic chemistry that made yeast cells glow in the fucking dark. 😂😂😂😂

I’m able to laugh about it now, but lemme tell you that shit was harrrrrdddd.

But in some ways it was necessary. Fast forward to January of this year and I moved back in with my parents.

Everyday for 2 months felt like clown world.

Things changed so rapidly.
I didn’t have time to make sense of any of it.

So I didn’t.

I just sat and I waited.

This was when I started looking at a lot of LOA stuff and was just like welp, nothing else is working so let’s try this.

An amazing thing happened.

A complete mindset reframe.
I read this book years ago and one of the things that always stuck with me was that a man has to reinvent himself after every 5 years if he truly wants to reach all that he is capable of.

Well look at this. 5 years worth of grad school later and it’s time to shed skin.
Divine timing they call it or maybe I just stopped being fucking hard headed and listened to what the universe was tryna tell me.

At that point I did 2 things:
Meditating and journaling more
Sharing my thoughts on twitter in roundabout ways
I doubt people knew how much was going on in my personal life and I wanted to keep it that way.

Despite my energy in person that y’all saw with my deadlift session with @BillyRedHorse I’m a fairly secretive person.

I don’t open my full world up to just anybody.
Some people on here can tell you that 👀

Anyhow, when I started just sharing my life authentically, I noticed that my following just kept growing and growing.

Dope science bars from someone who’s as normal as you.

I made it cool to be a scientist.

And people came.
My first big influencers were @EdLatimore that I got from him agreeing to be on my podcast and @AJA_Cortes when I would tweet a lot about science and biochemistry.

From there I got more and more followers from the strength of their communities.
From there I didn’t think too much about personal branding until March of this year when I had a tweet about my PhD journey go semiviral. It went a lil something like this

When one of my students walked up to me in class and was like “Dr. Ricks, I saw your tweet on Snapchat.” I was fucking Floored my g 😂😂😂

I was like wow, maybe I could do something good with this internet thing yeah?

I mean, this was the platform I always asked for.
My mistake was that I didn’t think my platform was gonna be on the internet.

Boy was i fucking wrong 😂😂😂

I started in March. Grinding relentlessly.

100s of tweets and threads, I built my own website, taught myself basic seo and marketing.

I went all the way in.
I moved back to Atlanta in late February with my cousin and being with her relit a fire under my ass.

I was gonna be the drones that I kept seeing around me that graduated with me.

I was gonna be something better.

No matter how much work and sacrifice it took.
And it took a lot for me to get here.

My account really started doing numbers when @Cernovich and @ScottAdamsSays started following me and that’s when I was like:

It’s time for a lane switch.

Be gone chemistry PhD, I’m done with you.
It was simultaneously the hardest and easiest decision I ever had to make.

1. It wasn’t really doing shit for me anyway besides bringing me some adjunct gigs I didn’t really wanna do

2. I’d worked so hard for this and it felt like letting a part of myself die.
Y’all I’m stubborn as fuck 😂😂😂😂 so point 2 was reaaaaaaally hard.

But I did it and started branding myself.

I know I call myself tanei the science guy, but I’m hardly science these days.

It’s just something I got really good at.

Another tool in the tool box.
Now, I am.

Just saying I am allows me to be good at a lot of different things.

You can ask me want I am here and my bio header tells you pretty much everything you ever wanna know.

I found myself by losing myself.

I created something greater.
And I’m glad I did because I couldn’t imagine peaking in my 20s or hell even in my 30s.

*only living for the turnup
*not gaining any new skills
*working a dead end job

Not for me my g.

I’m tryna take trips and do what the fuck I want to when I want to.
And I’m well on my way because I had the balls to take a risk and live my life courageously.

I hope this thread inspires you to do the same because it is certainly possible.

Especially when you step out and brand yourself by living an authentic life and letting people see it.
I can teach you my way here. I promise, wherever you are in life, you bliss is waiting for you and I’m happy to help you get there because life is much sweeter over here.

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