Profile picture
𝙹𝚞𝚕𝚒𝚎 @resisterhood
, 8 tweets, 3 min read Read on Twitter
Something was bugging me about the September '16 hack of the DNC analytics (beyond that it would give an opponent much of what they'd need to figure out who to target & with what).

What was it? A couple weeks later, the Trump campaign abruptly & massively shifted their ad buys.
It's not uncommon for a candidate to make some changes wrt advertising targets in the final weeks of a campaign, but in my experience a ~25% shift because you've suddenly identified "new battlegrounds" is...not typical (this was Trump's senior comms adviser).
Maggie Haberman and others wondered at the time (after Miller & the Trump campaign said the shift was "data driven") what data would drive so large a shift, so late, out of rural areas and into bigger markets with populous suburbs.

Maybe now we know.
Trump advertised in Wisconsin the next week for the first time in the general election cycle. bloomberg.com/news/articles/…
Coincidence? Maybe, but we know:

-Russia hacked DNC analytics sometime in Sept
-Early Oct, Trump campaign abruptly redirected their ad spending, claimed changes were "data driven"
-New ad investments were heavily in states that narrowly handed Trump the electoral college

🤔
Plenty of valid criticism about how the Clinton campaign handled WI/MI/PA, but indications of softening support don’t necessarily mean “in danger,” and resulting decisions would have been made without knowing the opposing campaign might have their data
Another oddly-timed strategic maneuver in light of the analytics hack, executed by both Russia and the Trump campaign:
Not drawing firm conclusions here (correlation of course doesn't imply causation!) but I thought in light of the new information in the indictment, the timing of the strategic changes in the Trump campaign were at least worth pointing out.
Missing some Tweet in this thread?
You can try to force a refresh.

Like this thread? Get email updates or save it to PDF!

Subscribe to 𝙹𝚞𝚕𝚒𝚎
Profile picture

Get real-time email alerts when new unrolls are available from this author!

This content may be removed anytime!

Twitter may remove this content at anytime, convert is as a PDF, save and print for later use!

Did Thread Reader help you today?

Support us! We are indie developers!


This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member and get exclusive features!

Premium member ($30.00/year)

Too expensive? Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal Become our Patreon

Thank you for your support!

Did Thread Reader help you today?

Support us! We are indie developers!


This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member and get exclusive features!

Premium member ($30.00/year)

Too expensive? Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal Become our Patreon

Thank you for your support!