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Fabian Giesen @rygorous
, 6 tweets, 1 min read Read on Twitter
And on other "recommendation algorithm"-related BS, over the last few years Netflix have slowly morphed their UI from one I used to spend a bunch of time browsing for stuff I might like to one I avoid as much as possible, only entering when I know what I want to watch.
The match percentage is pretty much random, they now do the autoplay BS where you can't read more than the title without some annoying audio stuff kicking off (and you also can't leave the cursor standing still while you go to the fridge),
they're now heavily pushing their "Netflix originals" (OK sure) but with a design/UI that makes it near impossible to tell _what these things are actually about_ or even sometimes to figure out what the title is so you can google it!
you only even get the 1-paragraph description once you enter the screen that will start autoplaying the movie/show/whatever... I mean seriously, everything about this is completely broken
it feels like it's now optimizing for one metric, and that metric is minutes of video watched, and all the autoplay stuff probably scores amazingly on that count from all the unattended-for-5-minutes-for-whatever-reason devices, while they don't have a metric
that tracks how many users they annoy out of their app before they find something they actually want to watch
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