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Mo McRoberts 🦄 @nevali
, 6 tweets, 2 min read Read on Twitter
ok here’s the thing about GDPR — because I know you were all asleep in GDPR class at school

GDPR recognises that data collection in exchange for “better” advertising is essentially a transaction, but one which was being conducted without any freely-given informed consent
in practice, this means that the default position of a GDPR-compliant site is NOT to collect personal data from you

that is, if you do absolutely nothing, or click “OK”, or close the pop-over, *in principle* no data should be collected from you that isn’t incidental or essential
in effect, it’s meant to flip things on their head

the website, if it wants to collect personal data from you (explicitly or automatically) in order to give you different kinds of ads is supposed to put that to you so that you can choose whether it seems like a good deal or not
i.e., “if you allow us to collect certain kinds of information from you automatically, which will be linked with similar data our ad brokers collect from you on other sites, we can serve you more targeted — and we believe better — ads. do you want us to do this? Y/N”
no “default to opt-in”

no “list every possible use of any data so exhaustively that you can’t see the wood for the trees”

no “easy route to consent, hard route to deny”

*freely-given consent* is the term
now, there are lots of sites out there which are compliant - but very few of them serve you ads (they collect personal data for other reasons, or just don’t)

but have you seen a GDPR-compliant news site with ads?

because I’m fairly sure I haven’t yet.
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