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Gonto @mgonto
, 4 tweets, 2 min read Read on Twitter
#thread I listen so many Marketers talking about Influencer Programs where they basically pay money for influences to do "ads" showcasing products.

It's so obvious they're ads, I don't think that stuff helps at all. There's no genuine interest from the influencer. #thread
To me, an influencer program works when you have people that are genuinely interested in learning about what others do and genuinely interested in creating relationships.

I started as a Developer Evangelist and I loved meeting new people on conferences.
I met a lot of speakers in the speaker dinner that I now consider friends. I went eating, drinking, sight seeing with them.

Then, when we had a good piece of content I shared with them to see if they wanted to share and only if the content was really good.
I have and had a genuine interest in them.

That's how you create a really good evangelism program.

You hire people who are high in sociability and have an actual curiosity on other people's lives and interests.
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