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Shadeed Q. Eleazer @mrshadeed
, 4 tweets, 2 min read Read on Twitter
Are you an online course creator who fears publishing courses because will download the info and ask for a refund?

Here are a few solutions:
*Clarify your course features and benefits
*Raise your rates
*Extend your money back guarantee

#contentmarketing #onlinecourses
Why do you need to clarify your online course features and benefits to reduce refunds?

Create a barrier to entry via #copywriting

How?
Be clear about who your course is for
Be clear about who your course is not for
Why does raising your rates reduce the number of online course refunds?

At premium price points, the psychology of the buyer changes from impulse tire-kicker to Investor.

When your price feels like an investment, you'll attract a results driven consumer.

Raise your rates
How does extending your money back guarantee reduce your refund rate for #onlinecourses ?

Consumers refund digital products due to:
1.) Buyer's regret
2.) Fear of loss
3.) Fear of failure

Extending your guarantee conveys a greater confidence in your product.

#SmallBiz
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