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Thread by @stavvers: "A full page ad in the Metro costs over five figures. Someone's funding this. Who? And why are there no journalists looking into this crucial […]"

, 27 tweets, 6 min read
A full page ad in the Metro costs over five figures. Someone's funding this. Who? And why are there no journalists looking into this crucial question?
This is not an insignificant bit of pocket change. This is an almost impossibly expensive ad spend. There are two possibilities of what's going on:
1. There's a big funder
2. Someone at Metro ad sales gave them a massive discount or freebie.

Either way, who?
£45,000 for that full-colour ad. Someone funded it, or someone gave them an enormous discount.
I'm inclined to believe major financial backer, and probably evangelical right, because this smacks of their tactics, and they're rolling in ££££. Ad sales exec giving a freebie is less likely as it's a fucking full page, full colour ad, they don't hand that out like sweeties.
To put this grotesque spending into perspective, the £45000 spent on a bigoted ad in the metro could find 600 nights in a domestic violence refuge. 600 nights for women escaping violence and rebuilding their lives. Spent instead on a spiteful spunk up a wall.
(figure for costing of refuge from here: theguardian.com/uk)
£45000 could pay for almost 350,000 menstrual pads to distribute to schools, and that would be buying the fancy ones at cost price. Instead, they chose to spend that money on one hateful ad in one regional paper.
700 travel from Northern Ireland to the rest of the UK for abortions every year. £45,000 could give £65 to every single one of them, taking the strain off transport and accommodation costs.
I'm looking at @RefugeCharity's costs now. £45,000 could fund:
-4500 school uniforms for children who have escaped DV
-1285 children's fun days
-600 local support sessions
-1875 emergency packs for women who escaped with nothing
-375 refuge stays for a woman and her children
(their donate page if you wanna fling them some money since they're not getting those big transmisogynist bucks refuge.org.uk/donate/)
£45,000 could pay for 400 weeks of childcare for a single mum.
If you're under 40 you're not eligible for NHS mammogram screening, but £45,000 could pay for 275 mammograms.
lol at how the bigots replying on this thread can't get their stories straight about how Actually it only costs five grand tops to get a full page full colour in the standard, or whether it was all a grassroots crowdfunder, and nary a peep about how money could be spent 🤦‍♀️
there's a reason the overwhelming majority of charities and grassroots organisation don't advertise in the commuter papers, let alone take out full page full colour ads, and lemme tell you this: the money's far better spent helping people, they'd look like cunts spunking that ££
btw imo don't donate to charities that can afford the big placement ads like full pages in the commuter rags or on the side of buses. They already have more than enough money.
ultimately, even if what transmisogynistic bigots are saying is true, one or more of these things must be a fact:
1. £45k was raised, only a fraction was spent: misappropriating funds
2. There's a senior ad sales person at the Metro who is politically biased
3. £45k was laundered
4. A "volunteer" within the "grassroots movement" is a top-level marketing professional.
5. They actually did spend £45k, like mugs (according to half of them)
Now, there's some evidence the money may not be crowdfunded. Despite the party line, if we actually look at a bog standard FPFW crowdfunder, they raise significantly less than £45k.
moreover, @CaseyExplosion has been documenting some CLEAR links with the evangelical right WITHIN THESE PEOPLE'S CROWDFUNDS.
now, a non-charitable campaign, such as FPFW is under no obligation to display transparency about its funding. However, it rather seems like they might have something to hide here.
but, assuming it's a legit organic crowdfunded initiative (lol). This leads me to my final question: how the fuck do you call yourself a feminist while donating your cash to a fucking bigoted ad in the fucking tube piss-soaker rather than donate to feminist causes?????????
and also, I am really raising eyebrows about the lack of curiosity from journalists into this funding. This is the media who lost their shit because one organisation in the AV referendum owned some property which has once upon a time belonged to the communist party.
from context, you can probably see I meant "metro" not "standard" here. To my knowledge, the standard hasn't given a front for the evangelical right a full page full colour ad this week
Confirmed: someone at @MetroUK ad sales desk did a massive favour for a bigoted hate group, and someone on the comms desk has an enormous headache trying to play ignorant. A spokesperson for Metro told PinkNews that it worked closely with Fair Play for Women on the content of the advert.<br />
<br />
“When Fair Play for Women originally approached us about this advertisement, our commercial team did consult with them carefully on its content and language before agreeing to the final creative in today’s Metro,” said a spokesperson for the newspaper.<br />
<br />
“We believe the purpose of this ad is to raise“We pride ourselves at Metro on taking a balanced political approach, editorially and commercially, serving readers all the information available to us without taking sides.”
I do hope @MetroUK will be handing out massively discounted advertising space and free editorial support to LGBT organisations if they're so interested in balance...
Also, if it turns out that putting a question mark at the end of a massively bigoted and false claim makes it all right, @ASA_UK is completely unfit for purpose.
Blogged this thread in longer form with seven key questions we should ask. Hey, I'm just asking questions... anotherangrywoman.com/2018/10/11/jus…
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