Profile picture
Joi
, 11 tweets, 3 min read Read on Twitter
I was looking at Louisiana Secretary of State candidates the other day. I came across one who had a website, Facebook, Twitter, and Instagram. And they all told me nothing.
The candidate used a slogan repeatedly, but there was no indication of what that slogan really meant.
Let's take Shirley Chisholm's Presidential run for example. Now, she didn't even win the Democratic nomination (and that's another story), but Shirley had a memorable campaign slogan: Unbought & Unbossed.

She didn't just say she was unbought and unbossed; she showed you how.
She stood against the Vietnam War, called for ending job and pay discrimination, said we need to address the inequities in the housing market, and more. And she was consistent.
Her political rival even told his crowd "[Chisholm] says the same thing in Chicago that she says in Florida. I respect people, whether I agree with them or not, who say the same thing and don't talk out of both sides of their mouths."
She told and showed what "Unbought and Unbossed" meant. You didn't have to wonder.
And that's a lesson. If you're going to have a slogan or other content that you want other people to get on board with, make it *say* something. Make it obvious.
I messaged that candidate and told them they might make a good SOS for Louisiana, but I don't know because I don't know what their slogan means or what they plan to do.
I mean, an issues page or a "my vision for Louisiana" or at the least one line about a problem they intend to fix or a positive they want to build on. Give me SOMETHING.
Give me a specific example of how you serving as SOS would be good for #Louisiana, so I, the voter, can go into the booth with the idea "So-and-so plans to do this and this" and want to press the button by your name. #geauxvote #contentstrategy
Missing some Tweet in this thread?
You can try to force a refresh.

Like this thread? Get email updates or save it to PDF!

Subscribe to Joi
Profile picture

Get real-time email alerts when new unrolls are available from this author!

This content may be removed anytime!

Twitter may remove this content at anytime, convert it as a PDF, save and print for later use!

Try unrolling a thread yourself!

how to unroll video

1) Follow Thread Reader App on Twitter so you can easily mention us!

2) Go to a Twitter thread (series of Tweets by the same owner) and mention us with a keyword "unroll" @threadreaderapp unroll

You can practice here first or read more on our help page!

Follow Us on Twitter!

Did Thread Reader help you today?

Support us! We are indie developers!


This site is made by just three indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3.00/month or $30.00/year) and get exclusive features!

Become Premium

Too expensive? Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal Become our Patreon

Thank you for your support!