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Sandy Poole 🇪🇺 @MrSandy_P
, 14 tweets, 3 min read Read on Twitter
This thread comes with an introspection warning! I've got the day off and have just been wandering around my local supermarket. It wasn't very exciting, so my mind started wandering 1/
I voted remain back in 2016, but I wonder why I did that? It certainly wouldn't have been for the same reasons that I would vote remain given the chance to vote tomorrow. I doubt it - things have changed, I have changed 2/
In my head I have most likely reverse engineered my decision to fit with all the things I have learned about over the last couple of years. In 2016 there was no Remainics, no Cakewatch, no New European to listen to and read 3/
I could go through a list of people I have started following over the last couple of years, who I hear from most days and pick up a fact here, an opinion there - this isn't an Oscar speech though 4/
In 2016, I voted based on probably less than 30% of the knowledge that I have now and largely based on a gut feeling. I think most of us did, if we are really honest. That includes people who voted leave 5/
So, if for argument's sake I did vote leave in 2016, would I have dug my heals in and entrenched my position. Quite likely - it's the sort of thing I would do! 6/
We know that #VoteLeaveBrokeTheLaw and used some really dodgy dark ads to 'market' voting leave to small subsections of the community. I know a little bit about marketing technology as I work in retail 7/
We all know how we frequently get adverts trying to flog us stuff we didn't know we needed. It's all quite believable that our activity is tracked and used to market stuff at us. More info here: huffingtonpost.ca/jonathan-a-oba… 8/
Commercial marketing is quite new and regulation still needs to catch up, but it's vaguely controlled under advertising rules. The same technology has been employed to market politics at selected groups - this hasn't been regulated under electoral law so well 9/
All the Cambridge Analytica stuff uncovered by Carole Cadwalladr and others will be the tip of the iceberg I think 10/
So what we are dealing with here is a population who have been manipulated into voting one way. They will have reverse engineered their decision over the last 2 years and be convinced they made the correct decision11/
In all likelihood, people aren't going to have some Damascus-like conversion. They will be on their high horse/unicorn. If we see people twitching to climb down, we need to accept that they might take several steps. Be positive that they are moving in that direction 12/
No one voted for the current stupidity, not least because it wasn't on offer at the time of voting. No one needs to be called stupid or berated. If someone looks like they want to get off their horse, get them a dismounting block - make it easy for them 13/
Follow @RemainerNow - these guys are doing some outstanding work. I think we all need to be making more noise about the shift in direction we are seeing and get this in front of our leadership 14/
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