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Ginny Di 🎀 @itsginnydi
, 11 tweets, 2 min read Read on Twitter
⭐️PITCHING A COLLAB⭐️

So you want to collaborate? Awesome! Collabs can be fun & mutually beneficial for creatives. Here's some basic info about how to pitch a collaboration to a creator you'd like to work with — and get the kind of response you want.

[thread]
⭐️USE THE RIGHT CHANNEL
Do some research first and make sure you're contacting them through the right channel. In general, an email is much more professional than an Instagram DM, for example. NEVER contact them through personal social media if they have public-facing options.
⭐️MAKE SURE IT'S A GOOD FIT
Why are you choosing this specific creator? Will collaboration benefit both of you, or just you? Is what you're pitching relevant to their work/brand/goals? Basically, ask yourself: Why should they want to do this?
⭐️EXPLAIN UP FRONT
Once you're sure that you're pitching the right person through the right channel, it's time to flex those communication muscles: Tell them about your pitch. TELL THEM RIGHT NOW. There is NO good reason to send a vague query before explaining your idea.
"Are you open to collaboration?" is a pretty pointless question. Most creatives would be open to the /right/ collaboration. Your job in this first communiqué is to convince them that you're the right collaborator.
You should explain:
✔️What the project is
✔️What their role would be
✔️Why you think they're a good fit for it

Explain all of this as clearly and concisely as possible. If you're a rambler (like me!!) get a friend to review it first.
⭐️TELL THEM WHO YOU ARE
Why should this person team up with you? What are your qualifications? What do you bring to the table? Provide examples of your work, and link to your social media if relevant.
⭐️BE POLITE & PROFESSIONAL
Above all, err on the side of being too formal/professional. You can always tone it back if they respond well, but if you're too informal up front it can read as presumptuous.
⭐️WAIT
Once you've reviewed everything three times and fired it off into the void, wait for a response. It might be appropriate to gently follow up in a few days or a week if you don't hear back, but some people might find that rude. You may not get a "no" — you may get silence.
A few reasons you might be rejected/ignored:
✔️They don't have the bandwidth for a collab
✔️They aren't interested in your project
✔️They don't feel it would benefit them

Remember: If you get pissy about rejection, you can guarantee they'll never reconsider... so be nice.
⭐️ GOOD LUCK! ⭐️
I've found that many creatives are very receptive to collaboration if you pitch it properly, and do your due diligence in making sure it's a good fit & easy for them to participate in.

Happy collaborating!
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