1. What keeps them awake at night?
2. What are they afraid of?
3. What/Who are they angry at?
4. What are their top 3 day to day frustrations?
6. What do the secretly desire the *MOST*?
7. How do they think? (ex: engineers = analytical, logical thinkers)
8. Do they have their own language (jargon)?
10. Is there a separate product that people in your market buy? (not in your product's niche) What causes them to buy that?
(Most are originally from Dan Kennedy)
Use these and watch your sales SKYROCKET 🚀🚀