in fact, when japanese people talk about fashion subcultures, they like to compare the clothes to western hipsters; the "subculture girl" (サブカル女子) is the best example
these subculture folks are reinventing themselves against newer forms of hegemonic cultures that threaten their livelihood
subcultures thus must pick up their game and it's why these folks are required to recreate their identities in order to remain relevant
they are Othered as these "weird" people who aren't, well, normal; they are basically abnormalities of society
so they know they are seen as festering sores on the world and accept their status as a minority group
this is not to say other forms of media don't do this but it's just a given in them
esp when they drown themselves in silly jargon and produce great content for free!
~cue in the yokoo tarou/david cage human condition comparisons~
but i had an interesting discussion about academic views on subculture media with a friend and they tend to dehumanize folks in them
i hope my interpretation clears up some misconceptions!