Profile picture
Dr Sarah Taber @SarahTaber_bww
, 7 tweets, 2 min read Read on Twitter
Once worked with a food photo shoot that painted glycerin onto oysters to make sure they stayed juicy & fresh-looking. I mean... they looked AWESOME. But worth keeping in mind.
We recognize that most photos of humans we see are doctored.

But to some degree, so's most of the food that we see. And we *don't* talk about that.
Visual media (glorious pics of glorious food) is such a huge part of the food movement & sustainability culture. And, erm, a lot of it's built on lil white lies.
With photoshopping models, again- everybody knows it's photoshopped. It's done out loud, in open service to an unrealistic aesthetic.

(There's a lot to be said on WHY we have this unrealistic aesthetic. Different discussion.)
When we're dressing up food photography- whether via photoshop or (more often) on-set interventions like cardboard spacers, fake dressing, & other inedible add-ons-

It's often done TO MARKET AUTHENTICITY.
Authenticity, "real"ness, traditional ingredients, and "getting back to roots" is such a huge part of food marketing. Especially for foods marketed as sustainable.

And yet the pics we put front and center in those authenticity messages are ... welp ... kinda faked.
I just wish folks understood how much of the URGENT! MESSAGING! we see on sustainable food is just marketing as usual.

Like the folks who sell dieting and clothes and makeup- it's in their interest to keep you anxious, wanting more, & second-guessing yourself at all times.
Missing some Tweet in this thread?
You can try to force a refresh.

Like this thread? Get email updates or save it to PDF!

Subscribe to Dr Sarah Taber
Profile picture

Get real-time email alerts when new unrolls are available from this author!

This content may be removed anytime!

Twitter may remove this content at anytime, convert it as a PDF, save and print for later use!

Try unrolling a thread yourself!

how to unroll video

1) Follow Thread Reader App on Twitter so you can easily mention us!

2) Go to a Twitter thread (series of Tweets by the same owner) and mention us with a keyword "unroll" @threadreaderapp unroll

You can practice here first or read more on our help page!

Did Thread Reader help you today?

Support us! We are indie developers!


This site is made by just three indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member and get exclusive features!

Premium member ($30.00/year)

Too expensive? Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal Become our Patreon

Thank you for your support!