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Dr Sarah Taber @SarahTaber_bww
, 7 tweets, 2 min read Read on Twitter
Once worked with a food photo shoot that painted glycerin onto oysters to make sure they stayed juicy & fresh-looking. I mean... they looked AWESOME. But worth keeping in mind.
We recognize that most photos of humans we see are doctored.

But to some degree, so's most of the food that we see. And we *don't* talk about that.
Visual media (glorious pics of glorious food) is such a huge part of the food movement & sustainability culture. And, erm, a lot of it's built on lil white lies.
With photoshopping models, again- everybody knows it's photoshopped. It's done out loud, in open service to an unrealistic aesthetic.

(There's a lot to be said on WHY we have this unrealistic aesthetic. Different discussion.)
When we're dressing up food photography- whether via photoshop or (more often) on-set interventions like cardboard spacers, fake dressing, & other inedible add-ons-

Authenticity, "real"ness, traditional ingredients, and "getting back to roots" is such a huge part of food marketing. Especially for foods marketed as sustainable.

And yet the pics we put front and center in those authenticity messages are ... welp ... kinda faked.
I just wish folks understood how much of the URGENT! MESSAGING! we see on sustainable food is just marketing as usual.

Like the folks who sell dieting and clothes and makeup- it's in their interest to keep you anxious, wanting more, & second-guessing yourself at all times.
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