Pple think they prefer restaurants 1) quiet so they can tawk, 2) roomy, 3) no line.
Yet they flock to 1) loud, 2) cramped restaurants 3) w/50 min wait.
Never ask pple what they want, watch what they do. Revelation of preferences.
To assess if a book will survive, find an academic/someone who plays the system. If they say "well organized", "well written", or "original", odds are the book flops.
If they say "messy", "whimsical", the book will outlive him/her.
Editors don't understand books, Academics don't get scholarship. Why?
@rorysutherland : employees' objective is minimizing blame in case of failure.