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Nassim Nicholas Taleb @nntaleb
, 3 tweets, 1 min read Read on Twitter
1- Ignore surveys.

Pple think they prefer restaurants 1) quiet so they can tawk, 2) roomy, 3) no line.

Yet they flock to 1) loud, 2) cramped restaurants 3) w/50 min wait.

Never ask pple what they want, watch what they do. Revelation of preferences.

#SkinInTheGame
2- How to make a survey work by via negativa.

To assess if a book will survive, find an academic/someone who plays the system. If they say "well organized", "well written", or "original", odds are the book flops.

If they say "messy", "whimsical", the book will outlive him/her.
3- Current bibles: The Bible, Wealth of Nations, Das Kapital, Works by Aquinas, Montaigne, etc. They fail editorial criteria.

Editors don't understand books, Academics don't get scholarship. Why?

@rorysutherland : employees' objective is minimizing blame in case of failure.
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