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Dr. Cecilia Tomori @DrTomori
, 8 tweets, 9 min read Read on Twitter
This #ManufactureOfDoubt script has been used by the #formulaindustry from the very beginning. You can see it from 19th century advertisements through today. The script is a #social one, exactly as @prof_goldberg says - and where #culturalideologies & #politicaleconomy intersect.
Perfect for some #anthropological analysis. In case of #formulamarketing, the social script for #ManufactureofDoubt exploits & enhances existing #culturalideologies of anxiety abt #breastfeeding which have been around since late 19th cent among white, upper class women & spread
#Biomedicalization of #childbirth & #infantfeeding played a key part in deepening these anxieties & facilitated the #normalization of #infantformula by mid 20th cent, esp via medical experts & hospital practices that entailed routine separation & scheduled feeding
#Racism & #colonial & #postcolonial politics were some of the key vehicles through which #infantformula spread across social groups & around the globe
It is a perfect storm of lack of regulation of a #capitalist profit-seeking enterprise, inadequate structural support for families (#paidleave, insurance, etc), #racism & (actively) undermined #culturalknowledge = exploitation of the most vulnerable w/ dire #health consequences
In the past few decades, we have seen the rise of a significant #publichealth movement grounded in growing #biomedical knowledge & #socialjustice to support #breastfeeding & it is working.
To maintain & expand the #normalization of #breastfeeding globally we need to increase #structural & #cultural support -> we must pay closer attention to the intersection of #history #politicaleconomy & #culture in the #ManufactureOfDoubt. #Anthropology #Anthropologists can help!
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