You are watching a movie.
Let’s sit down and break it down.
This and other hypotheses and events.
It’s coffee time.
December 29, 2018.
So my goal this morning is to pause and describe how we got here.
Observations, experiences, hypotheses + recent research.
To arrive at an educated guess as to what's next.
Bear with me.
"When our assembly lines grind to a halt, we work together, we get them going again. We don’t give up. We get up, we fight back. We come back stronger than before."
This is a Chicago "urban garden."
Obama could have ended poverty.
Obama funded research that overcame a serious problem.
Nobody wanted to pay for possibly useless mid stage research.
Here's the cover of our 2015 annual report, published 2016. First ever.
Similar to Germany's powerful central system.
Because if you own innovation, you aren't afraid of copycats like China.
This is a key component of the branding process.
To kick it off I talked about the "Greed is Good. Greed Works" speech from Oliver Stone's Wall Street.
The people were completely stunned.
Where was the transparency on the money?
But there is an element of greed that ruins the whole thing.
If you disrupt what makes sense from the perspective of the brand, something about the project is fishy.
I never forgot that.