, 3 tweets, 1 min read Read on Twitter
New book
Very quick read,key messages:
Foster brilliant individuals (tolerate their idiosyncrasies)
Advertising important and worth the cost
Sell the benefits
Don’t get complacent
Don’t concentrate customer base
Don’t work with bureaucracy
“Creativity” is not useful, sales are
I would do a thread but I just read this on a plane and I forgot to take it off the plane 🤦🏼‍♂️
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