- 8 pitfalls in researching norms
- Vehicles for social change
- Climate change activism
- Environ legislation
- Norms in the wild
For an excellent overview of interventions in this space, check out "Vehicles for social change".
For a v. accessible, totally on point, scathing critique, "8 pitfalls" is ace
Very commonly invoked, yet not always backed up with relevant empirics, or theoretical explanation of what drives change.
The texts above *greatly* improved my understanding.
Check 'em out!
- Distinguish between internalised ideologies & norm perceptions
- Beliefs are reinforced by labour markets, politics, media, & geography
& why the social norm of the male breadwinner persisted from 1940-1990.
[it also has a footnote on the most nervous night of my life: when i underwent marital initiation]
People could no longer rely on a male breadwinner.
It signaled their inability to provide; their failure as men.
But with worsening economic security, men sacrificed their social respect, for the economic advantages of female employment. They saw it as beneficial.
Now, at first, this just increased women's burdens: they did paid work, care work, & weren't recognised or respected for their huge contributions.
If you read papers written on structural adjustment, rising female employment, & gender relations in Asia, Latin America, & Africa in the 90s & early 2000s, they are all very critical.
Through prolonged exposure, people came to see women as equally competent, & deserving of status.
"Umwanakashi kuti abomba incito ya baume".
A woman can do what men can do.
If you're interested, I wrote a paper all about this:
Going back to the initial tweet of this thread,
Social change accelerates when we see others changing.
So yes, people saw women succeeding in the public domain: in employment & politics. And this catalysed a positive feedback loop in beliefs & behaviour...