Many say Apple is a luxury brand; certainly they focused on that. Clearly more recently prices have gone up in real terms.
Going back to 1990, height of Apple, PCs sold at 10X the Mac run rate. But Macs had much higher margins per device.
Everyone knew. Apple/Jobs refused to license Mac System enabling cheaper Macs (one approach).
PCs were made up of hardware, OS, chips. To have low prices Intel and Microsoft benefited from an ecosystem that “raced to the bottom”.
Very tough for one player to be the high margin and low margin players. Race yourself to the bottom?
What is distribution constraint? What partner absorbs some cost to leave margin? What is the branding?
But these are all h/w items that competitive products will simply add and market against—“buy our android phone with portrait mode”.
*AMAZINGLY* Apple managed to sell over 200M of something per year at pretty much one every day high price, then increased price.
All takes place in context of lots of cheap/bad competitive phones.
Lots to consider // END