New #PeerReview: “If I became a vegan, my family and friends would hate me:” Anticipating vegan stigma as a barrier to plant-based diets. (Thread)
sciencedirect.com/science/articl…
sciencedirect.com/science/articl…
A major claimed barrier of going vegan is that it rejects a 'core' component of culture that otherwise binds individuals together.
Any communication that showed favouring animal rights over human rights proved to be detrimental to animal rights activism. Strive for intersectionality and inclusion of the many human victims in animal agriculture as well.
A key aspect of the interviews expressed that vegans perceive that they are viewed negatively for how they eat—patterns of which are implied as abnormal and irrational. I think it's important to view it the other way around and own it with confidence.
A very common answer from meat-eaters, when analyzed closely, is a feeling of being scared that they will lose something they love (eating-meat).
A tactic that was received well was leading vegan communication with science rather than ethics. Personally, while I believe strongly in the ethics/philosophy of veganism, I've found this to be true. Scientific consensus can be denied but becomes publicly accepted quicker.
Conclusion: Unless made easier socially & systemically (ie. #cleanmeat @GoodFoodInst), the results suggest that plant-based diet adoption may still be met with significant resistance due in part to the shared negative sentiments associated with those who are vegan.
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