A word about this.
It’s not about the media. It’s about the work. The tedious, complicated, messy work. A bit of it pops up on social media, but that is not the point of it.
People in medicine tend to ask me about social media advice. My best advice is ...
In the course of the deep dive into your work, when you come across stuff you’re so excited about you have to talk about it, tweet that.
/ end rant