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So I’m watching this #FyreFraud. Partly to make some points about why I never got into influencer marketing in my marketing career.
Nothing to lose at this point.

I could have been one of the influencer stars. Early on.
Instead I wrote an article about how what is measured as influence is really popularity. And would lead to things like #DumpsterFyre.
We should also talk about how there’s only one instance of Black people getting away with anything remotely similar to this.
Spling was a Google+ knockoff? That makes zero sense. Google+ main advantage was that it was made by Google. Red flag.

#FyreFraud
“They were like The Office But with no redeeming qualities.” #FyreFraud
lol and we have the Entertainment 720 comparison already.
The way Billy blinks blankly. #FyreFraud
“Let me just be quiet and do my job.” When is Delroy’s show coming on.

#FyreFraud
“What an influencer is, is someone who has effectively monetized their identity... the performance of an attractive life.” #FyreFraud
It’s of interest to me that so many people here in #BlackTwitter are great artists and thinkers and directly influencing pop culture.

We’re out here GoFunding our healthcare while the people who stole from us are “celebrity influencers.”

#FyreFraud
I promise you right now there’s a celebrity on a backup anonymous account scouring your data for gems, if you’ve ever had a momentary trend or something go viral.
So if they reveal themselves in a DM? Beware.
Celebrities that don’t have bad intentions would just follow you outright, yes? Or @ you in public.
There’s a path though, to being fairly compensated for molding and shaping the culture of the world, and doing it ethically.
As much as #FyreFraud is a what not to do... the new “microinfluencer” trend is closer to the right model.
“We think about visual disruption all the time.” #FyreFraud
“These people figured out a way to optimize social media. Almost weaponize it.” #FyreFraud
So the people who’ve figured out how to manipulate the system plus the people who thereal tastemakers made popular in the system are running the show.

Baking and making the dough.
When Black Twitter and has made the flour and in the other end, turn it into cake. Where’s our cut?

(Including our LBGTQIA folks who quite often start our trends.)
In the video you see them onstage at Web Summit.

Web. Summit.



And I don’t even fault the conference. It’s the atmosphere of marketing in technology that wants magic and outlandish impossible tricks. #FyreFraud
You get the moonshot visionaries from Silicon Valley who have been worshipped and have cash thrown at them for Nothing. Fluff.
Now here are you with the overalls and sleeves rolled up. If you can’t make magic in a week you’re ejected.

And if they do believe in substance and hard work, they want to pay you nothing.
They expect you to believe the millions they got in finding had nothing earmarked for marketing.
They turn to influencer marketing- which is based on popularity not any real influential metric- and wonder why they end up with #FyreFraud.
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