Design Thinking is all the rage lately, and it's great to see the general population waking up to its power but y'all are late to the party.
Magicians have been doing this whole "design thinking" thing for 10,000+ yrs.
First Question: What effect do I want to have on my audience?
Out of everything that is possible, what SPECIFICALLY do I want the audience to experience? Do I want them to believe I can fly? Do I want them to think I can make tigers appear out of nowhere? Or, do I want them to think I can read minds (my specialty)?
Is the effect best delivered in a comedy routine? Serious? Maybe silent. Is there music? What kind of routine can I create that will lead them to amazement?
I might need to learn a new sleight of hand technique. Memorize a particular pattern. Maybe even devote 2 months to learning how to solve a Rubik's cube blindfolded. Whatever.
So here's how this all applies to the real world. Let's look at Website design.
First Q: What do I want my visitor to do on this page?
I have to know exactly what I want my visitor to see, know, or do on my website.
Eliminate every single distraction. If there's a link that doesn't go where you want them to go, take it off the page. Make everything on that one page an essential element supporting the sole mission: The Effect.
Once your aware of how these "natural" things are highly engineered, you see it everywhere.
While it's good to see others catching on to how important this stuff is, it's funny to see them discount magicians' expertise in this area.
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