How Magicians #Design A Trick, And Real-World Applications

Design Thinking is all the rage lately, and it's great to see the general population waking up to its power but y'all are late to the party.

Magicians have been doing this whole "design thinking" thing for 10,000+ yrs.
Let me pull the curtain back and show you exactly how we go about making the impossible happen. It's a very logical process that gets phenomenal results, but it's been shrouded in secrecy for thousands of years.

First Question: What effect do I want to have on my audience?
This is powerful focus.

Out of everything that is possible, what SPECIFICALLY do I want the audience to experience? Do I want them to believe I can fly? Do I want them to think I can make tigers appear out of nowhere? Or, do I want them to think I can read minds (my specialty)?
Once you know WHAT you want the audience to think, do, or experience, then you ask yourself "How are we going to do this?"

Is the effect best delivered in a comedy routine? Serious? Maybe silent. Is there music? What kind of routine can I create that will lead them to amazement?
Once that's established you then figure out "What skills / resources do I need to make this happen?"

I might need to learn a new sleight of hand technique. Memorize a particular pattern. Maybe even devote 2 months to learning how to solve a Rubik's cube blindfolded. Whatever.
The point is you figure out what you need to do, and then do it no matter how ridiculous it seems to "normal folks."

So here's how this all applies to the real world. Let's look at Website design.

First Q: What do I want my visitor to do on this page?
Maybe I want them to sign up for my email list. Maybe I want them to view more articles. Maybe I want them to see my store hours as quickly as possible so they can visit my shop and spend money.

I have to know exactly what I want my visitor to see, know, or do on my website.
Second Q: How do we get them to do that?

Eliminate every single distraction. If there's a link that doesn't go where you want them to go, take it off the page. Make everything on that one page an essential element supporting the sole mission: The Effect.
Then, pull on the total body of knowledge of how people navigate webpages. Understand their usual behavior. Then figure out how to integrate that behavior into your psychological pathway to lead them to the natural "logical" conclusion: I WANT TO CLICK THIS BUTTON!
Your visitor will feel like it's their choice, but it's really a carefully crafted experience that "naturally" makes that behavior the one they want to engage in.

Neat, right?

Once your aware of how these "natural" things are highly engineered, you see it everywhere.
This applies to email marketing, radio sales, in-store sales, networking, online advertising, etc. It's all about understanding how your audience thinks and designing experiences that get them to wherever it is you want them to go (while making them feel like it was their idea).
There's no "opting out" of this process. It's been in play since the dawn of time. Hence the long track record of Magicians.

While it's good to see others catching on to how important this stuff is, it's funny to see them discount magicians' expertise in this area.
Keep believing that "Magic is for children" and you'll continue being the target of these highly sophisticated experiences designed to influence your behavior.

Want to know how this applies specifically to #negotiation, #sales, #presentations, and more?
Let's work together.

I can train your team of 16 people over the course of two days on how to drastically improve their effectiveness. Check out the list of my most popular programs and see which one is the best fit for your business.

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Remember, the only difference between what you think is possible & impossible is what you think.
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