i think i've figured out a major thing that bugs me about a lot of modern ip-based rides now in both disney and universal, that being their approach to characters

rather than trying to tell a cool original story in-universe, they constantly go "LOOK! it's _____! from _____!"
e.g. the new star wars dark ride in galaxy's edge is gonna have a moment in it that's essentially "WOAH! it's Kylo Ren from the Star Wars! do you remember him?"

for absolutely no reason

it's... so cynical and involves zero creativity
compare that to some of the better IP themed rides, like pooh's hunny hunt, or harry potter and the forbidden journey, where the characters are there but they're just kinda part of the story and it's all about being immersed in the universe of that ip /yourself/.
worst offenders of what i mean here:

-the seas w/ nemo and friends
-harry potter escape from gringotts
-gotg mission breakout
-fast & furious supercharged

they're not about bringing you to the world at all. they're practically just movie footage with a ride attached.
(i will forever stand by gringotts being a Not Good ride, i am not afraid)
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