, 27 tweets, 11 min read Read on Twitter
Keynote: Personal Branding for the Security Conscious by @Snubs #lca2019
Starting point: everyone has imposter syndrome.
- Take action, practice.
- Surround yourself with awesome individuals.

#lca2019
[List of @Snubs accomplishments, which is too long to type]

Backstory:
- No background in hacking, infosec, Linux...
- Started in theater, did some geocities websites...
- Parents were supportive.

Lesson: everyone starts somewhere. #lca2019
@Snubs College degree: Restaurant & hospitality administration

Not anything to do with computing, but taught a lot about running a business and building a career.

But wanted to mix passions of "building computers" and "theater". Thus hak5 was born. #lca2019
@Snubs Left college in 2008, had a full time bank job (2008 youtube did not pay the bills).

Self educating about infosec was really difficult. TLDR; RTFM SUXX.
- Forums full of egotism/elitism
- No place for beginners to go
- So @Snubs decided to become that missing resource.

#lca2019
@Snubs Job title:
Internet media host and producer
- Influencer
- Brand ambassador
- Educator
...
#lca2019
Understand the industry
- What do companies need? What are they hiring for?
- How has the industry changed over the years?
- What are the diversity numbers?
- How can you influence #industry in a positive way?

#lca2019
Pick certifications where the number of certified people is equal to or lower than the number of open jobs requiring that cert.

Look at the job titles companies are hiring for.

#lca2019
As of 2017, 11% of people in cybersecurity are women. :(

#lca2019
What do you want to get good at?

Understand the best way to learn.
- Get certificates (if you want them)
- Read books, go to classes, whatever.

Compile a list of your passions.
#lca2019
Compile a list of influencers/thought leaders/speakers/researchers

- Start following people
- Learn from your role models
- You may end up being a thought leader in their eyes

Examples @Snubs follow people in: infosec; youtube; social media strategy; tech

#lca2019
@Snubs Keep learning!
- Block out time every day to learn something on your list.
- Do it every single day.
- Make it habitual/routine.

#lca2019
Building your business
- Build your resume with conviction in mind.

Create a one-pager that you can easily share online, or for introductions etc.

Network at conventions.

Business cards are still important.

#lca2019
Once you are an expert opinion...
- Build your platform with more stuff - speaking, answering Q&A, etc

#lca2019
Use your platform for good
- If possible, offer complimentary sessions or free classes for underrepresented groups.
- Don't undersell yourself - take what you think you're worth and double it.

[ed: yes. always true.]

#lca2019
Personal branding leads to:
- Interviews
- Job advances/positions
- Passive income
- Sponsorship...

#lca2019
Continued building
- What does success look like, now and in the future?
- What or who makes you happy?

Write your vision statement
- Live by it, online and offline.
- Find ways to promote brand.
- What's your brand? Make sure people know it.

#lca2019
Personal branding allows you to
- Identify how to showcase your best self
- Understand your strengths and weaknesses
- Establish credibility
- Solidify your niche
- Convey message and values

Your personal brand is your first product.
#lca2019
Key point: if you don't control and manage your brand, others will do it for you!

#lca2019
Protecting yourself - where do you draw your privacy line?
- Differs from person to person
- Quiz yourself

Some useful affiliated resources
- JoinDeleteMe.com
- Password managers
- 2FA all the things.
- Guest vs home networks

#lca2019
KonMarie Your Digital Life

Clean up your social media and linkedin. Get rid of old videos.

#lca2019
Smart sharing:
- Be social, while hiding sensitive information
- Barcodes, con badges, flight tickets, keys, addresses

Have a plan for running in to any of these security/privacy issues.

#lca2019
Dealing with targeted harassment
- Keep notes
- Know who to contact
- Trolls: block or ban them if you can, else troll back (not recommended, but possible).

Why enable youtube comments?
- Rather have troll waste energy on me than new people.

#lca2019
Your accomplishments speak for themselves. #lca2019
Why do it? Because I enjoy it. Do things you love.

#lca2019
Missing some Tweet in this thread?
You can try to force a refresh.

Like this thread? Get email updates or save it to PDF!

Subscribe to Murali Suriar
Profile picture

Get real-time email alerts when new unrolls (>4 tweets) are available from this author!

This content may be removed anytime!

Twitter may remove this content at anytime, convert it as a PDF, save and print for later use!

Try unrolling a thread yourself!

how to unroll video

1) Follow Thread Reader App on Twitter so you can easily mention us!

2) Go to a Twitter thread (series of Tweets by the same owner) and mention us with a keyword "unroll" @threadreaderapp unroll

You can practice here first or read more on our help page!

Follow Us on Twitter!

Did Thread Reader help you today?

Support us! We are indie developers!


This site is made by just three indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3.00/month or $30.00/year) and get exclusive features!

Become Premium

Too expensive? Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal Become our Patreon

Thank you for your support!