, 6 tweets, 4 min read Read on Twitter
#tesla @Tesla $tsla $tslaq To be pursuasive, we need more than facts!!
$Tslaq $tsla @Telsa #cultist Humans are tribal. We evolved in small groups where it was a bad idea to stand out. While people might have believed something the tribe didn’t, they would rarely speak out. Why risk death by openly defying the group? thinking ! 1/
$tsla $tslaq
$tsla $tslaq When it comes to changing our minds two things that stand out are: (1) it’s best done by someone we like, and (2) group settings influence what we think. Psychological safety. Ask what are the @Tesla #cultist going to like in us ? NOTHING. 3/
$tsla $tslaq Changing our minds can result in a perception that we’re losing status. Friends who agree with us on most things are the most likely to persuade us.

If you want to change minds, you first have to see the world through the eyes of the other person. @Tesla #cultist
$tsla $tslaq @tesla #cultist Before you try and persuade others with facts, first seek to understand their position and why they hold it. Identify with them. Then, and only then, have you done the work required to try& persuade someone else. 5/
#sunkencostfallacy #savetheplanet
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