, 9 tweets, 3 min read Read on Twitter
Hello Twitter friends, which do you think is a better cover? Other ideas for a cover design? #BigData

This is 4 forthcoming IBM report ➡️
Integrating Big Data & Thick Data to Transform Services Delivery

Abstract 👇
P1: Big data holds great promise for improving public services delivery & innovation in government, but it is not a panacea. Having lots of data can be overwhelming or even useless for agencies, if the data are “thin”— that is, they lack meaning for users.
P2: Governments can greatly enhance the value of big data by combining it with “thick” data—rich qualitative information about users, such as their values, biases, and previously unexpressed needs, which are obtained by interacting with or observing them in their daily lives.
P3: This report introduces concept of “mixed analytics,” integrating big data & thick data... it presents 3⃣case studies of organizations that employ mixed analytics at the international, federal, and city level, respectively.
An audio preview 👇podcast w @charlesjkenny @CGDev (technology & dev working group); first 10 minutes

Personally I think #1 (left) has nicer/brighter colors, but #2 (right) looks more holistic. Can't imagine how to illustrate big + thick data though. Any ideas appreciated!
6⃣ Lessons

1: Big data is a means to an end, rather than an end
2: Thick data can identify unexpected problems or previously unexpressed needs
3: Thick data can also inform the analysis of big data
6⃣ Lessons (cont')

4: Use mixed analytics & mixed research methods
5: Applying technology is a social activity, not an isolated technical task
6: The best solutions are not always high-tech
International case features World Bank's @wbg_gov Social Observatory Project, led by @bijurao

Recruits village women in India to select their own indicators & to design their own survey

Powerful illustration of "don't presume, ask"
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