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I started writing a reply to this, but it's quickly turning into a whole thread, so I'm gonna spare @DungeonCommandr's mentions, and QT instead.

Let's talk about podcast promotion. I've been on both sides of it--I've run an AP pod for 3.5 yrs, and promoted a game on other shows.
A lot of people will throw out "pitch your game to podcasts" as advice. And it's really solid advice! They're right to say it.

But, I want to talk today about what that looks like on a practical level, and how to make the most of having your game featured on pods.

Make a note of the podcasts you see on the TL, or that friends/designers you like appear on. Keep a running list of shows you know of. Give a listen if you can, even if just to an episode or two.
This doesn't necessarily mean massive spreadsheets, or following every. single. podcast. Just, pay attention, and make notes of who's doing what.

Sidenote: rpgcasts.com (@rpg_casts) is an INCREDIBLE resource. Take advantage. Peruse. Browse. Explore.
THAT SAID... I'm WAY more excited to work with and support people who support me. So, as you're looking, if you find a show you like, boost it, talk about it.

Make friends. REAL friends, not "networking friends" (we can tell the difference). It makes everything better.
Pay attention to a few things:

* Subject matter (What games do they focus on?)
* Format (Do they have guests? Interview or Actual Play?)
* Tone (Serious? Silly? Inquisitive? Promotional?)
* Reach (We'll revisit this)

Because when it's promo time, finding the right shows matter.

First thing to note: it never hurts to ask. A lot of us love to boost projects. (And for those of us who do guest-driven work, finding guests can be a hassle!) Reach out.

If there's a preferred mode of contact in the bio (mine is email; DMs get lost easily), use that.
Brevity helps. And knowing who you're asking, and tailoring your ask helps even more. Especially if I know you, if we've interacted before. (Again, there's that "support people" thing.)

This is where that research comes in handy.
Not every show is gonna be the right fit for every game. Po1 is focused on two-player games or games that can be reasonably played with two people, for instance.

Knowing which shows fit your game, and which shows to pitch interviews for vs. pitching AP for etc. is a vital skill.

This is SO IMPORTANT. Podcasts take time to record, and edit, and schedule, and produce. You need to be taking that into account.

I'm currently scheduling Po1 episodes for May. Not every pod is planning that far out, but some are, and some are even further.
If you're promoting a game--ESPECIALLY if you're promoting a Kickstarter--you NEED to be giving podcasts ample time. The SOONER you can reach out, the BETTER.

Because the tighter the turnaround, the more stressful, and the more stressful, the better friends we need to be.
(More thoughts coming, on actually APPEARING on pods. Taking a break for now.)

(Podcasters, if you've got advice about anything I've said so far, sound off.)
Before we get into Part 2 proper, I have one more thing to add about The Ask.

Remember I said "we'd get back to Reach?" Let's do just that.

There's a real value in reaching out and partnering with both larger and smaller pods in your promotion. Both have different strengths.
Bigger shows offer a wider net of exposure (naturally). Gets your message out in front of more people.

But taking the time to promote with smaller pods (and again, supporting them, building real actual friendships), those people will boost your project a lot more passionately.
Plus, you're making friends and connections. That rules.

So, you've got a game you're promoting. You've compiled a list of podcasts, and sent out a request to come onto the show. And you got back a YES! You've got a recording on the calendar! Excellent!

... What now?

Listen to their show again, if you haven't. Get a feel for the rhythm, the format. The tone. All of that stuff.

Make sure you know the energy you'll be bringing to the show. If it's a comedy Actual Play you'll want to be in a different space than a thoughtful interview.
Ask any questions you have about recording in advance. Make sure you know their recording process (we all differ a little!). Make sure you have the equipment and software you need.

We're always happy to answer questions and help guide you. A smooth recording helps everyone!
Basically, the goal when you're on a podcast is to be yourself, sell your game, and convey that excitement to the audience--which is all stuff you're doing anyway.

So you just need to make sure the technical half is locked down, and you're golden.
"But what if I'm not doing the show myself? What if I'm giving my game to folks to run, or asking for a review?"

Same deal. Do your research, know the show, ask, and be supportive and kind. Then, just trust that they'll do you right.
Which brings us to 4. RELEASE DATE

Remember how I said to make sure you were emailing way ahead of time? This is why. If you have KS dates, share them with the podcasters upfront so they can plan a date (ideally, one on, or as close to release date as possible).
It all comes back to asking for what you need and for people to support you in that. It's really important, and a valuable skill to be able to do that without demanding labor!

Boost it. Support it. Be excited about it. Tell your followers! It's both a cool thing you did, and a chance to remind them about the stuff you're promoting.

Plus, it helps us out, and builds that real relationship. Which is what it's all about.
Listing it on your KS page, itch page, etc., is a great way to A, give prospective buyers/backers a chance to experience before buying, B, boost a signal and build a relationship, and C, give your project that little bit of extra "As Featured On..." cred. It's win-win-win.
So that's all I've got.

I hope that is helpful.

Questions? Comments? Other podcasters, stuff I missed?

If not, thank you for reading, and please enjoy this photo of my cat.
This is a hard truth of podcast promotion. Party Of One has a LITTLE more flexibility than some other AP pods, but if you're waiting until the last minute... there's a real chance we might not be able to feature your game during the KS.

If you enjoyed this thread--consider supporting me!

Great question!

When you SHOULD reach out will vary by podcast--but I tend to say you should start sending emails as soon as you know the *general* timeframe of your KS/release date/etc. E.g. "We're launching in the fall;" "KS goes live in October."

That said, #TTRPG and #ActualPlay PODCASTERS: Sound off! I want to hear from you!

A game designer has a project they want to promote on your show. In a PERFECT world, how far in advance of release/KS would you like to be contacted?

For Po1, I'd say 2-3 months ahead of time.
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