He had the influencer on a call and he was saying it was either a blog post or a series of tweets. Not both. How?
What witchcraft was this?
As my life flashed before my eyes I started thinking about Ugandan influencers (of whom I had been one) who are paid $15 (50KUGX) for a whole morning/afternoon event.
The answer came back, "That's nothing! its crazy out here"
Note, it depends on your level of engagement and reach but basically this was for an "average" influencer.
Honestly the value addition is a lot!
These varies man but approx average:
1 Blog post: 10K to 50K (kes) =380k-1.85m UGX
Instagram Post: 10K to 200K (kes) = 380k - 7.2m UGX
Facebook Post: same as above or you negotiate a package
Twitter thread (~20 tweets):10K - 150K = 380k - 5M UGX
Instagram stories (per post) - 1k -5k (Kes) = 30k - 170k UGX
Facebook Stories (per post) same as above.
Attending an event (2hrs includes handshaking, posing for photos. no social media) 10k -100k KES = 380k - 3.8M UGX
But what took the cake for me was
The influencer campaign for 12 weeks on 3 platforms: 500K KES =18M UGX.
1. Start saying no low miss poor budgets
2. Add value: client will pay for where they see value.
3. Invest in your content: The fiercer you come with dope content, the more it becomes undeniable what your price is.
4. Know your area: The more specialized you are, the higher your price tag can be, coz no one knows the category line you do
Good night and stay safe!