, 6 tweets, 2 min read Read on Twitter
Under-discussed privacy/democracy nightmare:

1) Many companies consumer interact with sell data to brokers.

2) Brokers build detailed profiles that can be used to hyper-target ads.

3) Such hyper-targeting is now standard for "legit" political groups.

We can regulate the movement of the data, but that is a long-term project.

In the short-term (before 2020) we should reduce the demand for these services by regulating super-fine targeting (such as custom audiences) for political ads.

BTW, this is happening *now*. Billionaires are gunning up to support their "side" today.

I get crap for criticizing the media, but one of my problems is that the desire for short-term headlines (especially ones with a "villain") obscures the big picture problems.
Cambridge Analytica was catnip for the media because some of their data came from a researcher who broke an API agreement with FB. The API was closed in 2015, CA is defunct, and even when they were operating they were considered scam artists by experts in the space.
But we are still reading about Cambridge Analytica, and not any of those companies that @FastCompany listed (kudos to them) because the broader, more impactful story is systemic and can't be boiled down to one company being "bad".
So hopefully we can get some outrage against manipulation of democracies that is multi-partisan, not tied to Russia, based upon systemic weaknesses in consumer privacy and lacking clear bad guys.
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