, 7 tweets, 2 min read Read on Twitter
#Story ...
1.’Dada ‘ was actually the name of the Dutch company that imported Fake Ghee Called ‘vanaspati ghee ‘ into India in the 1930s as a cheap substitute for Pure ‘desi ghee ‘ Which was prepared from cow or Buffalo milk in India 🤔
2. Desi Ghee was locally made product sustaining Indian Economy-on other hand-So Called ‘Vanaspati ghee’was a type of vegetable shortening made up of hydrogenated or highly saturated vegetable oil and made to just’mimic desi Ghee’🤔!

It was a Fake Product to fool the Indians 😎
3. Proper ‘Desi Ghee ‘ was expensive & Lever Brothers, now Unilever (Hindustan Unilever in India), knew there was a market for a substitute for desi ghee, since many Indians could barely afford Ghee in those days 😨
Sensing an opportunity to make inroads into the Indian domestic vanaspati ghee market, Lever bought the rights to make ‘Dada ‘ in India. There was one pre-condition to the sale: The name Dada had to be retained 🤓
But .’Lever ‘ .thought otherwise & to have Its stamp of ownership on the product they came up with a solution —The letter ‘L ‘ standing for ‘Lever ‘ was put right in the middle.Thus, Brand - ‘Dalda ‘ was Born which was launched in 1937 & Fooled Indian Public since then 😉
Harvey Duncan, who handled the ‘Dalda ‘ account at Lintas, created India's first multi-media advertising campaign in 1939 which Helped this #FakeGhee & maybe potentially harmful product .. get traction in Indian Market & Households 😎
In 1950 -critics argued that Dalda was an adulterated form of desi ghee, harmful 4 health🤔
The then PM Jawaharlal Nehru, called for a nationwide opinion poll, which proved inconclusive🤓

A nationwide Opinion poll for ‘Dalda ‘ 🤣

It gave more publicity to ‘Dalda ‘ 😉😉!
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