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Some time ago, @cantswingacat wrote this post explaining why you should turn your best blog posts into Twitter threads. Since the post has proven fairly popular over the last couple of years, it makes sense to… well… turn this into a thread too! run2.co.uk/insights/why-y…
Twitter threads have completely transformed the way we tell stories on social media, allowing us to spill our thoughts onto the platform and share everything from personal life stories to dramatic tales of office drama. Case in point:
Although threads have proven popular with ordinary social media users, whether they’re looking for a way to share an entertaining anecdote or raise awareness of an issue they’re passionate about, some creatives question whether threads are worthwhile
We’re here to tell you... yes! When done right, Twitter threads can help you increase visibility on social media, develop a strong sense of community and really help you build your brand.
One of the main perks about Twitter threads is that they thrive on brevity. Cutting to the chase can be a challenge, especially if you’ve felt pressured to write long & meaty blogs to keep search engines happy. Try to see your posts in a new light & be as succinct as possible
Our attention spans are shorter than ever & our laziness levels are at an all-time high. By sharing your story via a Twitter thread, you’ll cater for those who want to read something valuable without leaving the platform or committing to an entire article.
Here, Gabor Javorsky perfectly sums up one of the key USPs of Twitter threads: “Blog posts have way too much fluff around the substance. Twitter threads seem to be substance only”
When you break a blog post down into a stream of tweets, you give your most loyal fans more opportunities to share your content & sing your praises. The same person may RT & praise you multiple times and increase the likelihood your work will get seen
.@theslumflower 's a great example of someone whose fans will share her content over & over again. Instead of bombarding fans with links to articles, she regularly tweets threads she knows her audience will love, such as this campaign to bin bad boyfriends
Twitter threads allow people to share specific messages they relate to, while leaving out bits they don’t identify with. In a thread of 25 tweets, only one has to catch a person’s eye for it to be shared. In contrast, a blog has to resonate in its entirety
Twitter threads can really take on a life of their own, inspiring users to quote tweet you & trigger a much wider conversation. This in itself could inspired future blog posts & even more threads. It’s one massive cycle.
Back in 2017, @edent represented the magic of threads in a series of graphs. He then went on to share this information in a viral Twitter thread, obviously.
One of our fave quotes from @edent’s Twitter thread about...Twitter threads: “Some threads become so long & involved that the original user might not even see how they conclude. Some arc off into a mess – but that’s OK! You [can] prune off the branches which don’t matter to you"
If your thread really resonates (or day we say it - touches a raw nerve), you may experience the ‘nested doll’ phenomenon. This happens when your tweet is quote-tweeted & then that tweet is quote-tweeted over and over again.
So there you have it! Just a few reasons to turn your blog posts (old or new) into insightful Twitter threads. We’re not saying you should do-away with your blog in favour of Twitter. Last night’s #InstagramDown mayhem was proof that we shouldn’t put all our eggs in one basket
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