, 4 tweets, 2 min read Read on Twitter
The @NRA’s advice: “First, say nothing. If media queries persist, go on the offense. Smear gun-control groups. Shame them with statements such as: ‘How dare you stand on the graves of those children to put forward your political agenda?’”

.@NRA PR staff: “We want to print stories about people who were robbed, had their home invaded, were beaten ... and who could have been helped if they‘d had a gun. That’s going to be the angle on your stories. [Friendly reporters] have got to put out two to five of those a week."
.@NRA PR staff: “A lot of the times, we'll write [op-eds] for a local sheriff ... We'll do a lot of the legwork because these people are busy. So, we'll help them and they'll submit it with their name on it so that it looks organic. But we will have a role behind the scenes."
.@NRA PR staff: “Every time there's a story there about the African gangs coming in with baseball bats, a little thing you can put out there, maybe a tweet or Facebook post or whatever, like with 'not allowed to defend their home', 'not allowed to defend their home'. Boom.’”
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