, 3 tweets, 2 min read Read on Twitter
YouTube Turned to Jigsaw’s Redirect Method to Keep Users Away From "Terrorist Content".

When users search for certain keywords, YouTube will display a playlist of videos that debunk violent extremist recruiting narratives

#DejaVu

adweek.com/digital/youtub…
YouTube (owned by Google) incorporated aspects of "Redirect Method" last yr. The program uses advertising to steer users away from extremist content in search results & toward a playlist of pre-existing videos that debunk the ideology of violent extremists cbsnews.com/news/youtube-e…
[2017] The Redirect Method, hatched out of Jigsaw, is available as an open blueprint for other platforms & organizations seeking to counter extremist propaganda. techcrunch.com/2017/07/20/goo…
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