, 15 tweets, 6 min read Read on Twitter
Let's do a little bit of learning together this morning. I'll be taking us through the story behind the logos of some of the world's biggest brands. As the custom is, feel free to add yours once I'm done.

Retweet for others on your TL.

Thread.
1. FedEx

As simple as the logo seems, there's a hidden gem in there. Look closely between E and X. There's an arrow there that represents speed and delivery accuracy of the global shipping company.
2. Unilever

You'll think the U was simply taken from the first letter of the brand name, yeah? Look closely, you'll see variety of icons, which represents every aspect of their business. E.g the recycle icon signifies sustainability, and the lips icon for beauty & taste.
3. Apple

According to Rob Janoff, the designer of the Apple logo, it signifies the biblical apple eat by Adam and Eve, and it means knowledge. The small side bite means the measurement unit of a computer information, 'byte'.
4. Adidas

Although the logo has undergone numerous transformation, but there's always been a consistent 3 stripes staggered to look like a mountain. The mountain represents the challenges athletes will face and overcome.
5. Beats

You'll notice 'b' is enclosed in a circle. The circle represents a human's head, while the b represents the brand's headphones, which typically depicts someone wearing a headphone.
6. Gillette

The story and hidden message in this logo seems difficult to spot. But if you look closely, you'll notice how razor-sharply the G and i have been cut. This depicts the sharpness and precision of the Gillette razors.
7. NBC

With many colours and shape like a peacock, the network's aim was to cause black & white TV owners to switch to colour. Cos they formed their logo same time when colour televisions were newly introduced. The 6 colours also represents the 6 different divisions of NBC.
8. Pinterest

Pinterest is a social platform invented for users to 'PIN' web clippings (publications/articles) of their interest onto their own online customisable board.

To form their logo, the 'pin' is simply incorporated into the letter P.
9. Sony VAIO

First time I saw this logo, I struggled to depict anything from it, and concluded the creators are confused.

The VA has been made to look like an analogue signal/wave, while the io was designed to look like the numbers 1& 0, which represents the digital signal.
10. Hyundai

One would easily guess the H-looking logo is derived from the first letter of the brand's name.

But if you look closely, you'll see a silhouette of two individuals shaking hands. One of them is a company representative and the other is a satisfied customer.
11. Formula 1

Commonly known as F1, the black F ajfnred pattern signifies speed on display. So where does the 1 come in?

Take a closer look at the white space between the two elements of the logo. What do you see?
12. Audi

The four rings simply represents the previously independent motor vehicle manufacturers that came together to form the company in 1932 - Audi, DKW, Horch and Wanderer. They form the root of what is today known as AUDI AG.
*the black F and red pattern
Missing some Tweet in this thread?
You can try to force a refresh.

Like this thread? Get email updates or save it to PDF!

Subscribe to Wale Adetona
Profile picture

Get real-time email alerts when new unrolls are available from this author!

This content may be removed anytime!

Twitter may remove this content at anytime, convert it as a PDF, save and print for later use!

Try unrolling a thread yourself!

how to unroll video

1) Follow Thread Reader App on Twitter so you can easily mention us!

2) Go to a Twitter thread (series of Tweets by the same owner) and mention us with a keyword "unroll" @threadreaderapp unroll

You can practice here first or read more on our help page!

Follow Us on Twitter!

Did Thread Reader help you today?

Support us! We are indie developers!


This site is made by just three indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3.00/month or $30.00/year) and get exclusive features!

Become Premium

Too expensive? Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal Become our Patreon

Thank you for your support!