, 14 tweets, 6 min read Read on Twitter
1/ We saw how the media drove a divisive narrative in 2016 and they’re doing it again. Their coverage effects public perception, polling, and fundraising.
Three main issues: Bias, Horserace Coverage, and ‘Group-Think-Echo-Chamber’.
Thread. 🧵
2/According to UO School of Journalism and Communication the media chooses “which candidates to cover and how much. Those choices alone can have a huge effect on voter perceptions.”
Candidate Media Mentions 4/7 -4/13
Sanders 664
Buttigieg 336
Warren 207
Kamala 169
3/Regina Lawrence, executive director of the UO SOJC: “As hard as it is to believe, the biggest thing that drives elections is simple name recognition… Research has shown that some candidates can be literally left invisible because they can’t win enough interest from the media."
4/Trump received the equivalent to $2 billion dollars’ worth of free press in 2016. “He was able to get the equivalent of massive advertising buys without having to spend much money,” Regina Lawrence said.
(Worse, they treated both candidates qualifications as equal 🙄) rump received the equivalent to $2 billion dollars’ worth of free press in 2016
5/While Hillary received a similar amount of coverage, according to Columbia Journalism Review: “The various Clinton-related email scandals accounted for more sentences than all of Trump’s scandals combined.” The majority of her coverage was negative. A trend that is continuing. Don't blame the election on fake news. Blame it on the media.
6/ “Female candidates running for president are consistently being described in the media more negatively than their male counterparts." That’s what Storybench concluded after an analysis of 130 articles from mainstream news outlets.
7a/One of the central issues with coverage (besides bias) is ‘Horserace coverage.’ From Regina Lawrence “We know from decades of research that the mainstream media tend to see elections through the prism of competition…"
7b/ From Regina Lawrence "Campaigns get covered a lot like sports events, with an emphasis on who’s winning, who’s losing, who’s up, who’s down, how they are moving ahead or behind in the polls.”
8/ Jay Rosen, NYU Journalism Professor, said something similar in this fantastic thread of his:
9/The media ‘Echo-Chamber-Group-Think’ is also problematic. When it's positive, it works out well for a candidate; for example, saying 'Buttigieg speaks several languages' ricocheted across the media and is one of the reasons he received an avalanche of press. When it's bad...
10/ According to Columbia Journalism Review: "In just six days, The New York Times ran as many cover stories about Hillary Clinton’s emails as they did about all policy issues combined in the 69 days leading up to the election."
It's f**king bad.
11/ According to CJR in 2016 “...only 5 out of 150 front-page articles that The New York Times ran over the last, most critical months of the election, attempted to compare the candidate’s policies, while only 10 described the policies of either candidate in any detail.”
12/UO School of Journalism "The media have played an important role in politics since the First Amendment established freedom of the press as a cornerstone of American democracy. Voters need the information to make educated decisions, and it’s journalists’ job to give it to them" Dear Media,<br />
<br />
 Please do better this election. <br />
<br />
I am rooting for you. <br />
<br />
Sincerely, <br />
<br />
A very concerned citizen.<br />
<br />
Maya Contreras
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