, 19 tweets, 10 min read Read on Twitter
Y’all want to know how you can improve your career & impact of your work thru Twitter? Need tips on how to maximize your presence? I just finished my talk @UCDavis on #SciComm & science #outreach and, because #SciComm is all about sharing, here are my slides as a thread! (1/18)
As always, grab the audience’s attention by offering something positive in exchange. Engage them by providing them with hands-on training, such as providing a hashtag #UCDavisSciComm. (2/18)
I always start with a similar graph (this is from 2017) to present the overall problem: most Americans can’t even name a single living scientist (and we just lost Stephen Hawking)! We need presence, we need a platform for our voices to be heard & for interactions to occur. (3/18)
It is relatively easy to engage other scientists/health professionals in science conversations, but for outreach we need to engage those outsides of academia and that is the tough part. (4/18)
In #SciComm, we educate and raise awareness of science-related topics through sharing information with the community. This tweet from last week was a perfect fit! (5/18)
If you are a scientist on Twitter, you likely follow other scientists who follow you back. This is great! But for outreach we also want to target non-scientists…and those are hard to grab. (6/18)
So, who am I? In here I used my Twitter account to introduce myself and as an example of how to introduce yourself to anyone that stumbles upon it. Even your handle can be a teaching tool! (7/18)
What do we like about #SciTwitter? Here are some examples based on the responses I received when I asked this question #onhere last week and my two favorite responses from @drpepperis100 and @theusprove! So many gems. (8/18)
Now let’s flip the coin. What stops certain scientists to make the jump and engage in #scicomm? Spoiler alert: these are all minor compared to what you’ll gain from the experience. This tweet by @AstroKatie was perfect for this. (9/18)
What can we gain? I literally got 14 job offers in 2 weeks last year after tweeting my interest in a new position! Twitter analytics lets you keep up with engagement trends. (10/18)
Soooo how do we, scientists, get this party started?! How to attract and maintain a wider audience? (11/18)
Tip No.1 – you MUST have a goal. Goals are everything and keep you grounded. Establish them, defend them, and stick to them. Show diversity in your tweets, but don’t deviate too much from the core goal. (12/18)
Tip No. 2 – Follow and engage! It sounds obvious, but this goes back to the definition of basic communication: it goes BOTH ways. When tweeting, ask yourself what’s the purpose of your tweet? Give it a meaning. (13/18)
Tip No. 3 – Be authentic. Be original. Your tweets will determine the type of followers you will get, and thus will determine your overall experience and success of your initial goal. Be your own genuine self but be careful with over-sharing personal information. (14/18)
Tip No. 4 – Find your niche! We are all unique. You have something that you are passionate about and makes you stand out from the crowd. Give your followers something to remind you for (e.g. #cellfies). They may not remember your name, but they will remember your niche. (15/18)
Tip No. 5 – Have FUN. Chances are you aren’t going to get paid for this – the satisfaction comes from within and depends on your GOAL. Show your human side and humanize your tweets. Show that you are a regular human, too. (16/18)
Twitter isn’t for everyone, but there are other ways we can contribute to #scicomm. If it is for you, stay away from negativism. You can’t find happiness in the same place you lost it (Paulo Coelho). (17/18)
All of this sounds like so much work – why do you do it? Because you all make it worth it! Daily words of encouragement and admiration, Q’s about science, and the friends you’ll make are invaluable! You all mean the world to me! (18/18)
And, even if you don’t care about this thread, here is my leg twitch for those who haven’t seen it. Drives me insane.
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