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The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power - Shoshana #Zuboff


Get ready to get super angry at the tech giants
The Definition: Surveillance Capitalism, n. #Zuboff
The oldest questions have come roaring back with a vengeance. The digital realm is overtaking and redefining everything familiar even before we have had a chance to ponder and decide. #Zuboff
We celebrate the networked world for the many ways in which it enriches our capabilities and prospects, but it has birthed whole new territories of anxiety, danger, and violence as the sense of a predictable future slips away. #Zuboff
When we ask the oldest questions now, billions of people from every social strata, generation, and society must answer. Information and communications technologies are more widespread than electricity, reaching three billion of the world’s seven billion people. #Zuboff
The entangled dilemmas of knowledge, authority, and power are no longer confined to workplaces as they were in the 1980s. Now their roots run deep through the necessities of daily life, mediating nearly every form of social participation. #Zuboff
Now the oldest questions must be addressed to the widest possible frame, which is best defined as “civilization” or, more specifically, information civilization. Will this emerging civilization be a place that we can call home? #Zuboff
The Portuguese have a name for this feeling: saudade, a word said to capture the homesickness and longing of separation from the homeland among emigrants across the centuries. ->

<- Now the disruptions of the twenty-first century have turned these exquisite anxieties and longings of dislocation into a universal story that engulfs each one of us. #Zuboff
Today [the] rights to privacy, knowledge, and application have been usurped by a bold market venture powered by unilateral claims to others’ experience and the knowledge that flows from it. #Zuboff
Surveillance capitalism unilaterally claims human experience as free raw material for translation into behavioral data. #Zuboff
Surveillance capitalists have grown immensely wealthy from these trading operations, for many companies are eager to lay bets on our future behavior. #Zuboff
The competitive dynamics of these new markets drive surveillance capitalists to acquire ever-more-predictive sources of behavioral surplus: our voices, personalities, and emotions. #Zuboff
Eventually, surveillance capitalists discovered that the most-predictive behavioral data come from intervening in the state of play in order to nudge, coax, tune, and herd behavior toward profitable outcomes. #Zuboff
Just as industrial capitalism was driven to the continuous intensification of the means of production, so survllnc capitalists & their market players are now locked into continuous intensification of the means of behv'al modification & the gathering might of instrumentarian power
At its core, surveillance capitalism is parasitic & self-referential. It revives Karl Marx’s old image of capitalism as a vampire that feeds on labor, but with an unexpected turn. Instead of labor, surveillance capitalism feeds on every aspect of every human’s experience. #Zuboff
Today’s prediction products are traded in behvr'al futures markets that extend beyond targeted online ads to many other sectors, including insurance, retail, finance & an ever-widening range of goods & services companies determined to participate in these new & profitable markets
Whether it’s a “smart” home device, what the insurance companies call “behavioral underwriting,” or any one of thousands of other transactions, we now pay for our own domination. #Zuboff
We are the sources of surveillance capitalism’s crucial surplus: the objects of a technologically advanced and increasingly inescapable raw-material-extraction operation. Surveillance capitalism’s actual customers are the enterprises that trade in its markets for future behavior.
Just as industrial civilization flourished at the expense of nature & now threatens to cost us the Earth, an information civilization shaped by survllnc capitalism & its new instrumentarian power will thrive at the expense of human nature & will threaten to cost us our humanity.
A first challenge to comprehension is the confusion between surveillance capitalism and the technologies it employs. Surveillance capitalism is not technology; it is a logic that imbues technology and commands it into action. #Zuboff
Surveillance capitalism is a market form that is unimaginable outside the digital milieu, but it is not the same as the “digital.” … It is capitalism that assigns the price tag of subjugation and helplessness, not the technology. #Zuboff
That surveillance capitalism is a logic in action and not a technology is a vital point because surveillance capitalists want us to think that their practices are inevitable expressions of the technologies they employ. #Zuboff
Surveillance capitalism employs many technologies, but it cannot be equated with any technology. ->

<- Its operations may employ platforms, but these operations are not the same as platforms. It employs machine intelligence, but it cannot be reduced to those machines. It produces and relies on algorithms, but it is not the same as algorithms. #Zuboff
Surveillance capitalism is not an accident of overzealous technologists, but rather a rogue capitalism that learned to cunningly exploit its historical conditions to ensure and defend its success. #Zuboff
For all of Google’s tech prowess & comptn'al talent, the real credit for its success goes to the radical social relations that the company declared as facts, beginning w/ its disregard for the boundaries of private human exprnc & the moral integrity of the autonomous individual.
New automated protocols are designed to influence and modify human behavior at scale as the means of production is subordinated to a new and more complex means of behavior Modification. #Zuboff
The evidence of our psychic numbing is that only a few decades ago US society denounced mass behavior-modification techniques as unacceptable threats to individual autonomy and the democratic order. ->

<- Today the same practices meet little resistance or even discussion as they are routinely and pervasively deployed in the march toward surveillance revenues. #Zuboff
The human need for a space of inviolable refuge has persisted in civilized societies from ancient times but is now under attack as surveillance capital creates a world of “no exit” with profound implications for the human future at this new frontier of power. #Zuboff
End of Chapter One. #Zuboff
Capitalism should not be eaten raw. Capitalism, like sausage, is meant to be cooked by a democratic society and its institutions because raw capitalism is antisocial. #Zuboff
As Piketty warns, “A market economy… if left to itself… contains powerful forces of divergence, which are potentially threatening to democratic societies and to the values of social justice on which they are based.” #Zuboff
Many scholars have taken to describing these these new conditions as neofeudalism, marked by the consolidation of elite wealth and power far beyond the control of ordinary people and the mechanisms of democratic consent. #Zuboff
Piketty calls it a return to “patrimonial capitalism,” a reversion to a premodern society in which one’s life chances depend upon inherited wealth rather than meritocratic achievement. #Zuboff
Individualization has sent each one of us on the prowl for the resources we need to ensure effective life, but at each turn we are forced to do battle with an economics and politics from whose vantage point we are but ciphers. #Zuboff
We live in the knowledge that our lives have unique value, but we are treated as invisible. #Zuboff
As the rewards of late-stage financial capitalism slip beyond our grasp, we are left to contemplate the future in a bewilderment that erupts into violence with increasing frequency. #Zuboff
Our expectations of psychological self-determination are the grounds upon which our dreams unfold, so the losses we experience in the slow burn of rising inequality, exclusion, pervasive competition, and degrading stratification are not only economic. ->

<- They slice us to the quick in dismay and bitterness because we know ourselves to be worthy of individual dignity and the right to a life on our own terms. #Zuboff
In 2008 two Carnegie Mellon professors calculated that a reasonable reading of all the privacy policies that one encounters in a year would require 76 full workdays at a national opportunity cost of $781 billion. The numbers are much higher today. #Zuboff
< - Still, most users remain unaware of these “rapacious” terms that, as Kim puts it, allow firms “to acquire rights without bargaining and to stealthily establish and embed practices before users, and regulators, realize what has happened.” #Zuboff
At first, it had seemed that the new internet companies had simply failed to grasp the moral, social, and institutional requirements of their own economic logic. ->

<- But with each corporate transgression, it became more difficult to ignore the possibility that the pattern of violations signaled a feature, not a bug. #Zuboff
Genuine economic reformation takes time & that the internet world, its investors & shareholders, were & are in a hurry.The credo of digital innovation quickly turned to the lang of disruption & an obsession w/ speed, its campaigns conducted under flag of “creative destruction.”
A new breed of economic power swiftly filled the void in which every casual search, like, and click was claimed as an asset to be tracked, parsed, and monetized by some company, all within a decade of the iPod’s debut. #Zuboff
It was as if a shark had been silently circling the depths all along, just below the surface of the action, only to occasionally leap glistening from the water in pursuit of a fresh bite of flesh. ->

Eventually, companies began to explain these violations as the necessary quid pro quo for “free” internet services. Privacy, they said, was the price one must pay for the abundant rewards of information, connection, and other digital goods when, where, and how you want them. ->
<- These explanations distracted us from the sea change that would rewrite the rules of capitalism and the digital world. #Zuboff
Surveillance capitalism commandeered the wonders of the digital world to meet our needs for effective life, promising the magic of unlimited information and a thousand ways to anticipate our needs and ease the complexities of our harried lives. #Zuboff
Under this new regime, the precise moment at which our needs are met is also the precise moment at which our lives are plundered for behavioral data, and all for the sake of others’ gain. The result is a perverse amalgam of empowerment inextricably layered with diminishment.
In the absence of a decisive societal response that constrains or outlaws this logic of accumulation, surveillance capitalism appears poised to become the dominant form of capitalism in our time. #Zuboff
We can recognize that over the centuries we have imagined threat in the form of state power. This left us wholly unprepared to defend ourselves from new companies w/ imaginative names run by young geniuses that seemed able to provide us w/ what we yearn for at little or no cost.
Surveillance capitalism is inconceivable outside the digital milieu, but neoliberal ideology and policy also provided the habitat in which surveillance capitalism could flourish. #Zuboff
Google had unilaterally undertaken to change the rules of the information life cycle when it decided to crawl, index, and make accessible personal details across the world wide web without asking anyone’s permission. #Zuboff
Google’s mission to “organize the world’s information and make it universally accessible and useful”—starting with the web—changed all of our lives. There have been enormous benefits, to be sure. ->
<- But for individuals it has meant that information that would normally age and be forgotten now remains forever young, highlighted in the foreground of each person’s digital identity. ..Some information should be forgotten because that is only human. #Zuboff
Technological inevitability is as light as democracy is heavy, as temporary as the scent of rose petals and the taste of honey are enduring. #Zuboff
End of Chapter Two #Zuboff
Google is to surveillance capitalism what the Ford Motor Company and General Motors were to mass-production–based managerial capitalism. New economic logics & their commercial models are discovered by people in a time and place and then perfected through trial and error. #Zuboff
In our time Google became the pioneer, discoverer, elaborator, experimenter, lead practitioner, role model, and diffusion hub of surveillance capitalism. #Zuboff
People often say that the user is the “product.” This is misleading,... users are not products, but rather we are the sources of raw material supply... Its products are about predicting us, without actually caring what we do or what is done to us. #Zuboff
Google ignored claims to self-determination and acknowledged no a priori limits on what it could find and take. It dismissed the moral and legal content of individual decision rights and recast the situation as one of technological opportunism and unilateral power. #Zuboff
It [Google] assures its actual customers it will do whatever it takes to transform the natural obscurity of human desire into scientific fact. It is the superpower that establishes its own values & pursues its own purposes above & beyond social contracts to which others are bound
Key to our conversation is this fact: surveillance capitalism was invented by a specific group of human beings in a specific time and place. It is not an inherent result of digital technology, nor is it a necessary expression of information capitalism. ->
<- It was intentionally constructed at a moment in history, in much the same way that the engineers and tinkerers at the Ford Motor Company invented mass production in the Detroit of 1913. #Zuboff
Much as with Ford, some elements of the economic surveillance logic in the online environment had been operational for years, familiar only to a rarefied group of early computer experts. ->
<- For example, the software mechanism known as the “cookie”—bits of code that allow information to be passed between a server and a client computer—was developed in 1994 at Netscape, the first commercial web browser company. #Zuboff
It is important to note the vital differences for capitalism in these two moments of originality at Ford & Google. Ford’s inventions revolutionized production. Google’s revolutionized extraction & established surv capitalism’s first economic imperative: the extraction imperative.
Industrial capitalism had demanded economies of scale in production in order to achieve high throughput combined with low unit cost. In contrast, surveillance capitalism demands economies of scale in the extraction of behavioral surplus. #Zuboff
Corporation’s ability to hide this rights grab depends on lang as much as it does on technical methods or corporate policies of secrecy. Orwell once observed that euphemisms are used in politics, war, & business as instruments that “make lies sound truthful & murder respectable."
Google has been careful to camouflage the significance of its behavioral surplus operations in industry jargon. #Zuboff
Two popular terms—“digital exhaust” & “digital breadcrumbs”—connote worthless waste: leftovers lying around for taking. Why allow exhaust to drift in the atmosphere when it can be recycled into useful data? Who'd think to call recycling an act of exploitation or expropriation?
<- Who would dare to redefine “digital exhaust” as booty or contraband, or imagine that Google had learned how to purposefully construct that so-called “exhaust” with its methods, apparatus, and data Structures? #Zuboff
“[T]argeted” is another euphemism. It evokes precision, efficiency, & competence. Who'd guess that targeting conceals a new political equation in which Google’s concentrations of computational power brush aside users’ decision rights as easily as King Kong might shoo away an ant?
Behavioral surplus defines Google’s earnings success. In 2016, 89% of the revenues of its parent company, Alphabet, derived from Google’s targeted advertising programs. #Zuboff
The scale of raw-material flows is reflected in Google’s domination of the internet, processing over 40,000 search queries every second on average: more than 3.5 billion searches per day and 1.2 trillion searches per year worldwide in 2017. #Zuboff
Google’s internet-age manufacturing process is a critical component of the unprecedented. Its specific technologies and techniques, which I summarize as “machine intelligence,” are constantly evolving, and it is easy to be intimidated by their complexity. #Zuboff
The same term [machine intelligence] may mean one thing today and something very different in one year or in five years. #Zuboff
For ex, Google has been described as developing & deploying “AI” since at least 2003, but the term itself is a moving target, as capabilities have evolved from primitive programs that can play tic-tac-toe to systems that can operate whole fleets of driverless cars. #Zuboff
Machine intelligence processes behavioral surplus into prediction products designed to forecast what we will feel, think, and do: now, soon, and later. These methodologies are among Google’s most closely guarded secrets. #Zuboff
The nature of its products explains why Google repeatedly claims that it does not sell personal data. #Zuboff
The new prediction systems are only incidentally about ads, in the same way that Ford’s new system of mass production was only incidentally about automobiles. In both cases the systems can be applied to many other domains. #Zuboff
The already visible trend is that any actor with an interest in purchasing probabilistic information about our behavior and/or influencing future behavior can pay to play in markets where the behavioral fortunes of individuals, groups, bodies, and things are told & sold. #Zuboff
End of Chapter Three. #Zuboff

More next week. Inshallah
Warning: tweet-storm coming shortly. #Zuboff
Page’s vision perfectly reflects the history of capitalism, marked by taking things that live outside the market sphere and declaring their new life as market commodities. #Zuboff
In historian Karl Polanyi’s 1944 grand narrative of the “great transformation” to a self-regulating market economy, he described the origins of this translation process in three astonishing and crucial mental inventions that he called “commodity fictions.” #Zuboff
The first was that human life could be subordinated to market dynamics & reborn as “labor” to be bought and sold. The second was that nature could be translated into the market and reborn as “land” or “real estate.” The third was that exchange could be reborn as “money.” #Zuboff
In our time of pro-market ideology and practice, this cycle has become so pervasive that we eventually fail to notice its audacity or contest its claims. #Zuboff
For example, you can now “purchase” human blood and organs, someone to have your baby or stand in line for you or hold a public parking space, a person to comfort you in your grief, and the right to kill an endangered animal. The list grows longer each day. #Zuboff
Page grasped that human experience could be Google’s virgin wood, that it could be extracted at no extra cost online and at very low cost out in the real world, where “sensors are really cheap.” ->

Once extracted, it is rendered as behavioral data, producing a surplus that forms the basis of a wholly new class of market exchange. ->

Surveillance capitalism originates in this act of digital dispossession, brought to life by the impatience of over-accumulated investment and two entrepreneurs who wanted to join the system. This is the lever that moved Google’s world and shifted it toward profit. #Zuboff
Today’s owners of Srv capital have declared a 4th fictional commodity expropriated from the experiential realities of human beings whose bodies, thoughts, and feelings are as virgin and blameless as nature’s once plentiful meadows & forests before they fell to the market dynamic.
In this new logic, human experience is subjugated to surveillance capitalism’s market mechanisms and reborn as “behavior.” ->

These behaviors are rendered into data, ready to take their place in a numberless queue that feeds the machines for fabrication into predictions and eventual exchange in the new behavioral futures Markets. #Zuboff
The commodification of behavior under surveillance capitalism pivots us toward a societal future in which market power is protected by moats of secrecy, indecipherability, and expertise. #Zuboff
Even when knowledge derived from our behavior is fed back to us as a quid pro quo for participation, as in the case of so called “personalization,” parallel secret operations pursue the conversion of surplus into sales that point far beyond our interests. #Zuboff
We have no formal control because we are not essential to this market action.

Knowledge, authority, and power rest with surveillance capital, for which we are
merely “human natural resources.” #Zuboff
Digital dispossession is not an episode but a continuous coordination of action, material, and technique, not a wave but the tide itself. Google’s leaders understood from the start that their success would require continuous and pervasive fortifications ->
<- designed to defend their “repetitive sin” from contest and constraint.

They did not want to be bound by the disciplines typically imposed by the private market realm of corporate governance or the democratic realm of law. In order for them to assert and exploit their freedom, democracy would have to be kept at bay. #Zuboff
In 2006, for example, just two years after its IPO, Google paid $1.65 billion for a one-and-a-half-year-old startup that had never made any money and was besieged by copyright-infringement lawsuits: YouTube. #Zuboff
[Why?] -> “It actually becomes worth the additional value because Google can tie all of its advertising expertise & search traffic into YouTube… it ensures that these millions and millions of viewers are coming to a Google-owned site rather than someone’s else’s site. #Zuboff
A key element of Google’s freedom strategy was its ability to discern, construct, and stake its claim to unprecedented social territories that were not yet subject to Law. #Zuboff
[The] world’s most powerful corporation’s efforts have been marked by a few consistent themes: 1) technology companies such as Google move faster than the state’s ability to understand or follow ->

<- 2) any attempts to intervene or constrain are therefore fated to be ill-conceived and stupid, 3) regulation is always a negative force that impedes innovation and progress, and that lawlessness is the necessary context for “technological innovation.” #Zuboff
It is important to understand that surveillance capitalists are impelled to pursue lawlessness by the logic of their own creation. ->

Google & Facebook vigorously lobby to kill online privacy protection, limit regulations, weaken or block privacy-enhancing legislation, & thwart every attempt to circumscribe their practices because such laws are existential threats to the frictionless flow of behavioral surplus.
The survival and success of surveillance capitalism depend upon engineering collective agreement through all available means while simultaneously ignoring, evading, contesting, reshaping, or otherwise vanquishing laws that threaten free behavioral surplus. #Zuboff
Both Google and Facebook currently lead aggressive state-level lobbying campaigns aimed at repelling or weakening statutes to regulate biometric data and protect privacy. As one report put it, “They want your body.” #Zuboff
[S]ince 2009, Google had actively sought out and provided funding to university professors for research and policy papers that support Google’s positions on matters related to law, regulation, competition, patents, and so forth. #Zuboff
<- In many cases, Google weighed in on the papers before publication, and some of the authors did not disclose Google as a source of funding. Although Google publicly claimed that “the check came with no requirements” #Zuboff
“Google is very aggressive in throwing its money around Washington and Brussels, and then pulling strings,” Lynn #Zuboff
If Google is a search company, why is it investing in smart-home devices, wearables, and self-driving cars? If Facebook is a social network, why is it developing drones and augmented reality? ->

[A]ctivities that appear to be varied and even scattershot across a random selection of industries and projects are actually all the same activity guided by the same aim: behavioral surplus capture. #Zuboff
Each is a slightly d/t configuration of hardware, software, algorithms, sensors, designed to mimic a car, shirt, video, robot, chip, drone, camera, cornea, tree, television, watch, nanobot, intestinal flora, or any online service, but share same purpose: behav'al surplus capture.
Think of Google as 1 product: customer satisfaction. Those customers are the world’s advertisers & others who pay for its predictions. Customer satisfctn equates to Google’s dominant market share in lucrative behav'al futures markets, fed by its expanding extraction architecture.
Under surveillance capitalism many of the practices defined as monopolistic actually function as means of cornering user-derived raw-material supplies. There is no monetary price for the user to pay, only an opportunity for the company to extract data. #Zuboff
As surveillance capitalism migrates from Silicon Valley to a range of other firms and sectors, we gradually find ourselves in a world of no escape, “cornered” by converging, overlapping, and relentlessly expanding dispossession operations. #Zuboff
There is hardly an innocent app; if it’s not tracking you now, it may be doing so in the next week or month: “There is an entire industry based upon these trackers, and apps identified as ‘clean’ today may contain trackers that have not yet been identified. #Zuboff
Even the most innocent seeming apps such as weather, flashlights, ride sharing, & dating apps are “infested” w/ tracking programs that rely on increasingly bizarre, aggressive, & illegible tactics to collect massive amounts of behav'al surplus ultimately directed at ad targeting.
Google Street View, the street-mapping operation launched in 2007. It didn't ask permission. It simply repeated the “original sin of simple robbery” & took what it wanted waiting for resistance to run its course as it devoured & datafied the world’s public spaces streets & Homes.
Homes, streets, neighborhoods, villages, towns, cities: they are no longer local scenes where neighbors live & walk, where residents meet and talk. Google Street View claims every place as just another object among objects in an infinite grid of GPS coordinates and camera angles.
Everything in the world was to be known & rendered by Google, accessed through Google & indexed by Google in its infinite appetite for behav'al surplus. Presumption is that nothing is beyond Google’s borders. The world is vanquished now, on its knees & brought to you by Google.
Consequently… #Zuboff
Street View & larger project of Google Maps illustrate the new & more ambitious goals toward which this cycle of dispossession would soon point:the migration from an online data source to a real-world monitor to an advisor to an active shepherd—from knowledge->influence->control.
I presume many people know this about Facebook by now. #Zuboff
Throw your Windows machine out the window... #Zuboff
This is what @FrankPasquale calles "the dark market for personal data"

Companies such as "hiQ" and "Safegraph" are primary examples. #Zuboff
The dangers of surveillance capitalism cannot be fully grasped through either the lens of privacy or of monopoly. #Zuboff
The threats we face are even more fundamental as surveillance capitalists take command of the essential questions that define knowledge, authority, and power in our time: Who knows? Who decides? Who decides who decides? #Zuboff
End of chapter five. #Zuboff

More next week, hopefully.
We make something the case by representing it as being the case.

Declarations are inherently invasive because they impose new facts on the social world while their declarers devise ways to get others to agree to those facts. #Zuboff
Conquest by declaration should sound familiar because the facts of surveillance capitalism have been carried into the world on the strength of six critical declarations pulled from thin air when Google first asserted them. #Zuboff
In the rapture of the young firm’s achievements, Google’s founders, fans, and adoring press passed over in silence the startling vision of invasion and conquest concealed in these assertions. #Zuboff
The six declarations laid the foundation for the wider project of surveillance capitalism and its original sin of dispossession. They must be defended at any cost because each declaration builds on the one before it. If one falls, they all Fall #Zuboff
Thus, the age of surveillance capitalism was inaugurated with six declarations that defined it as an age of conquest... These twenty-first-century invaders do not ask permission; they forge ahead, papering the scorched earth with faux legitimation practices. #Zuboff
Eventually, they build their towns in intricate ecosystems of commerce, politics, and culture that declare the legitimacy and inevitability of all that they have accomplished. #Zuboff
Eric Schmidt asked for trust, but Google’s “declarations” ensured that it did not require our trust to succeed. #Zuboff
Thanks to our computers, credit cards & phones & the cameras & sensors that proliferate in public/private spaces, just about everything we now do is mediated by computers that record & codify details of our daily lives at scale that would've been unimaginable only a few years ago
The new electronic text spreads silently but relentlessly, like a colossal oil slick engulfing everything in its path: your breakfast conversation, the streets in your neighborhood, the dimensions of your living room, your run in the park. #Zuboff
The result is that both the world and our lives are pervasively rendered as information. #Zuboff
The principles of capitalism initially aimed at production eventually shape the wider social and moral milieu. #Zuboff
Just as Durkheim warned his society a century ago, today our societies are threatened as the division of learning drifts into pathology and injustice at the hands of the unprecedented asymmetries of knowledge and power that surveillance capitalism has achieved. #Zuboff
The result is that the division of learning is both the ascendant principle of social ordering in our information civilization and already a hostage to surveillance capitalism’s privileged position as the dominant composer, owner, and guardian of the texts. #Zuboff
Google/Alphabet is the most aggressive acquirer of AI technology and talent. In 2014–2016 it purchased nine AI companies, twice as many as its nearest rival, Apple. #Zuboff
The top five tech companies have the capital to crowd out competitors: startups, universities, municipalities, established corporations in other industries, and less wealthy countries. #Zuboff
In Britain, university administrators are already talking about a “missing generation” of data scientists. The huge salaries of the tech firms have lured so many professionals that there is no one left to teach the next generation of students. #Zuboff
The real problem is these people are not dispersed through society. The intellect and expertise is concentrated in a small number of companies. #Zuboff
Under the regime of surveillance capitalism, the corporation’s scientists are not recruited to solve world hunger or eliminate carbon-based fuels. ->

<- Instead, their genius is meant to storm the gates of human experience, transforming it into data and translating it into a new market colossus that creates wealth by predicting, influencing, and controlling human Behavior. #Zuboff
Demanding privacy from surveillance capitalists or lobbying for an end to commercial surveillance on the internet is like asking Henry Ford to make each Model T by hand or asking a giraffe to shorten its neck. Such demands are existential threats. #Zuboff
“The most profound technologies are those that disappear. They weave themselves into the fabric of everyday life until they are indistinguishable from it.” Weiser in #Zuboff
It may be possible to imagine something like the “internet of things” without surveillance capitalism, it is impossible to imagine surveillance capitalism without something like the “internet of things.” #Zuboff
Surveillance Capitalism #Zuboff
No thing counts until it is rendered as behavior, translated into electronic data flows, and channeled into the light as observable data. Everything must be illuminated for counting and herding. #Zuboff
The message is that surveillance capitalism’s new instruments will render the entire world’s actions and conditions as behavioral flows. ->

<- Each rendered bit is liberated from its life in the social, no longer inconveniently encumbered by moral reasoning, politics, social norms, rights, values, relationships, feelings, contexts, and situations. In the flatness of this flow, data are data, and behavior is behavior.
The body is simply a set of coordinates in time & space where sensation & action are translated as data. All things animate and inanimate share the same existential status in this blended confection, each reborn as an objective & measurable, indexable, browsable, searchable “it.
Questions of individual autonomy, moral reasoning, social norms and values, privacy, decision rights, politics, and law take the form of afterthoughts and genuflections that can be solved with the correct protocols or addressed with still more technology solutions. #Zuboff
In 2015, shortly after Google reorganized itself into a holding company called Alphabet, Sidewalk Labs became one of nine “confirmed companies” under the Alphabet corporate umbrella. #Zuboff
Whether “Google city” succeeds, the company has interested the public by recasting our central gathering place as a commercial operation in which once-public assets and functions are reborn as the cornered raw materials earmarked for a new Marketplace. #Zuboff
“One key element is that Sidewalk would be seeking autonomy from many city regulations, so it could build without constraints.…” #Zuboff
“The genesis of the thinking for Sidewalk Labs came from Google’s founders getting excited thinking of ‘all the things you could do if someone would just give us a city and put us in charge’” #Zuboff
End of Chapter 7. #Zuboff

More tomorrow morning or next weekend
Warning: surveillance capitalism tweetstorm coming shortly
Every discussion of data protection or data ownership omits the most important question of all: why is our experience rendered as behavioral data in the first place? It has been far too easy to overlook this important step in the chain of events that produces behavioral Surplus.
[T]he dispossession of human experience is the original sin of surveillance capitalism, but this dispossession is not mere abstraction. ->

Rendition describes the concrete operational practices through which dispossession is accomplished, as human experience is claimed as raw material for datafication and all that follows, from manufacturing to sales. #Zuboff
There can be rendition without surveillance capitalism. However, there can be no surveillance capitalism without Rendition. #Zuboff
[S]urveillance capitalist purveyors of “smart” home products have developed a singular approach. On the one hand, they stress that customers can opt in to data sharing. On the other hand, customers who refuse to opt in face limited product functionality and data security. #Zuboff
In these Requirimiento-style relationships, instead of the adelantados’ message, “Bend the knee or we destroy you,” the message here is “Bend the knee or we degrade your purchase.”
The consequences can range from frozen pipes to failed smoke alarms to an easily hacked internal home system. In short, the effectiveness and safety of the product are brazenly held hostage to its owners’ submission to rendition as conquest, by and for others’ interests. #Zuboff
“smart” [device] is a euphemism for rendition: intelligence that is designed to render some tiny corner of lived experience as behavioral data. #Zuboff
The “smart home” and its “internet of things” are the canvas upon which the new markets in future behavior inscribe their presence and assert their demands in our most-intimate spaces. #Zuboff
Body Rendition: The rendition of your body begins quite simply with your phone. Even when your city is not “smart” or owned and operated by Google, market players with an interest in your behavior know how to find your body. #Zuboff
Most smartphone apps demand access to your location even when it’s not necessary for the service they provide, simply because the answer to this question is so lucrative. #Zuboff
Surveillance capitalism’s reliance on secret operations means that most of us simply do not and cannot know the extent to which our phone doubles as a tracking device for corporate surveillance. #Zuboff
“There is no known effective method to anonymize location data, and no evidence that it’s meaningfully achievable.” @random_walker cited in #Zuboff
In the US, most health and fitness applications are not subject to health privacy laws, and the laws that do exist do not adequately take into account either new digital capabilities or the ferocity of surveillance capitalist operations. #Zuboff
An incisive investigation into Android based diabetes apps:

"Of the 211 apps in the group, 81% did not have privacy policies. Of those apps without privacy policies, 76% shared sensitive information with third parties." #Zuboff
Under the regime of surveillance capitalism, individuals do not render their experience out of choice or obligation but rather out of ignorance and the dictatorship of no alternatives. #Zuboff
Our advance into life necessarily takes us through the digital, where involuntary rendition has become an inescapable fact. We are left with few rights to know, or to decide who knows, or to decide who decides. #Zuboff
The machine invasion of human depth is prosecuted under the banner of “personalization,” a slogan that betrays the zest and cynicism brought to the grimy challenge of exploiting second-modernity needs and insecurities for outsize gain. #Zuboff
The “personal digital assistant” is revealed as a market avatar, another Trojan horse in which the determination to render and monetize your life is secreted under the veil of “assistance” and embellished with the poetry of “personalization.” #Zuboff
Even your TV might be surveilling you #Zuboff
Genesis Toys: supply hub for underage behavioral surplus, subjects young children and their parents’ smartphones “to ongoing surveillance… without any meaningful data protection standards. #Zuboff
The practice of tech developments and applications built on surveillance capitalism as a foundational structure means genuine “tech for good” initiatives are left no room to survive. my wordings. #Zuboff
“What do I actually do? What is the final application and use of the products of my work?” and ultimately, “Am I content or ashamed to have contributed to this use? Joseph Weizenbaum in #Zuboff

Every tech developer would do well to ask these questions
End of chapter 9. #Zuboff
Warning: chapter 10 and 11 tweetstorm coming shortly. Apologies in advance if you are not interested #Zuboff
Surveillance capitalists adapted many of the highly contestable assumptions of behavioral economists as one cover story with which to legitimate their practical commitment to a unilateral commercial program of behavior modification. ->

The twist here is that nudges are intended to encourage choices that accrue to the architect, not to the individual. ->
The result is data scientists trained on economies of action who regard it as perfectly normal to master the art and science of the “digital nudge” for the sake of their company’s commercial interests. #Zuboff
“You can make people do things w this technology. Even if it’s just 5% of people, you’ve made 5% of people do an action they otherwise wouldn’t have done, so to some extent there is an element of the user’s loss of self-control” chief data scientist for a national drugstore chain
“We are learning how to write the music, and then we let the music make them dance,” an “internet of things” software developer on #Nudges

Although it is still possible to imagine automated behavioral modification without surveillance capitalism, it is not possible to imagine surveillance capitalism without the marriage of behavior modification and the technological means to automate its application. #Zuboff
Data tell what happened but not why it happened. In the absence of causal knowledge, even the best predictions are only extrapolations from the past. #Zuboff
In this phase of the prediction imperative, surveillance capitalists declare their right to modify others’ behavior for profit according to methods that bypass human awareness, individual decision rights, and the entire complex of self-regulatory processes. #Zuboff
The fundamental purpose of most people at #Facebook working on data is to influence and alter people’s moods and behavior.” former Facebook
product manager #Zuboff
The struggle for power and control in society is no longer associated with the hidden facts of class and its relationship to production but rather by the hidden facts of automated engineered behavior modification. #Zuboff
This made me lol as I was expecting something serious #Zuboff
At its zenith in the summer of 2016, Pokémon Go was a surveillance capitalist’s dream come true, fusing scale, scope, & actuation; yielding continuous sources of behavioral surplus; & providing fresh data to elaborate the mapping of interior, exterior, public, and private spaces.
Pokémon Go would be designed to leverage what the team now understood as the key sources of motivation that induce players to change their behavior: a social gaming community based on real-world action. #Zuboff
Earlier promises that [Pokémon Go] would not serve ads turned out to be a technical claim that required careful parsing. #Zuboff
Like most apps that work with the GPS in your smartphone, Pokémon Go can tell a lot of things about you based on your movement as you play: where you go, when you went there, how you got there, how long you stayed, and who else was there. #Zuboff
<- And, like many developers who build those apps, Niantic keeps that information. #Zuboff
Everyone is swept up in this new market dragnet, including the psychodramas of ordinary, unsuspecting fourteen-year-olds approaching the weekend with anxiety. Every avenue of connectivity serves to bolster private power’s need to seize behavior for profit. #Zuboff
Where is the hammer of democracy now, when the threat comes from your phone, your digital assistant, your Facebook login? #Zuboff
Who'll stand for freedom now when FB threatens to retreat into the shadows if we dare to be the friction that disrupts economies of action that have been carefully,elaborately & expensively constructed to exploit our natural empathy & circumvent our prospects for self determintn?
If we fail to take notice now, how long before we are numb to this incursion and to all the incursions? How long until we notice nothing at all? #Zuboff
How long before we forget who we were before they owned us, bent over the old texts of self-determination in the dim light, the shawl around our shoulders magnifying glass in hand, as if deciphering ancient hieroglyphs? #Zuboff
In this future we are exiles from our own behavior, denied access to or control over knowledge derived from our experience. Knowledge, authority, and power rest with surveillance capital, for which we are merely “human natural resources.” #Zuboff
Just as industrial capitalism was driven to the continuous intensification of the means of production, so surveillance capitalists are now locked in a cycle of continuous intensification of the means of behavioral modification. #Zuboff
Surveillance capitalists’ interests have shifted from using automated machine processes to know about your behavior to using machine processes to shape your behavior according to their interests. #Zuboff
<- In other words, this decade-and-a-half trajectory has taken us from automating information flows about you to automating you. Given the conditions of increasing ubiquity, it has become difficult if not impossible to escape this audacious, implacable web. #Zuboff
Many people feel that if you're not on FB, you do not exist. People raced to participate in Pokémon Go. With so much energy, success & capital flowing into the surveillance capitalist domain, standing outside of it, let alone against it, can feel like a lonely & risky Prospect.
If industrial civilization flourished at the expense of nature and now threatens to cost us the Earth, an information civilization shaped by surveillance capitalism will thrive at the expense of human nature and threatens to cost us our humanity. #Zuboff
At a time when surveillance capitalism has emerged as the dominant form of information capitalism, we must ask the question: what kind of civilization does it foretell? #Zuboff
End of Chapter 11, #Zuboff

Have a nice weekend, y'all
Chapters 12,13, & 14 coming up shortly. Grab a coffee and get settled if interested. Mute the thread if not interested and it clutters your TL. #Zuboff
Under surveillance capitalism, the “means of production” serves the “means of behavioral modification.” Machine processes replace human relationships so that certainty can replace trust. #Zuboff
The arc of behavioral modification at scale integrates the many operations: ubiquitous extraction and rendition, actuation (tuning, herding, conditioning), behavioral surplus supply chains, machine-intelligence–based manufacturing processes ->
<- fabrication of prediction products, dynamic behavioral futures markets, and “targeting,” which leads to fresh rounds of tuning, herding, conditioning, and the coercions of the uncontract, thus renewing the cycle. #Zuboff
Instrumentarianism: the instrumentation & instrumentalization of behavior for the purposes of modification, prediction, monetization, & control. #Zuboff
In this formulation, “instrumentation” refers to the puppet: the ubiquitous connected material architecture of sensate computation that renders, interprets, and actuates human experience. #Zuboff
Surveillance capitalism forced us to reckon with an unprecedented form of capitalism. Now the instrumentarian power that sustains and enlarges the surveillance capitalist project compels a second confrontation with the unprecedented. #Zuboff
There is no historical precedent for instrumentarianism, but there is vivid precedent for this kind of encounter with an unprecedented new species of power. #Zuboff
Totalitarianism operated through the means of violence, but instrumentarian power operates through the means of behavioral modification, and this is where our focus must shift. Instrumentarian power has no interest in our souls or any principle to instruct. #Zuboff
Totalitarianism was a political project that converged with economics to overwhelm society. Instrumentarianism is a market project that converges with the digital to achieve its own unique brand of social domination. #Zuboff
It takes us to laboratories & classrooms & the realms of thought spun by men who regarded freedom as a synonym for ignorance & human beings as distant organisms imprisoned in patterns of behavior beyond their own comprehension or control, such as ants & bees. #Zuboff
Although privacy advocates & many other critics of SC are quick to appropriate Orwellian language in the search for meaning & metaphor that capture the sense of new menace, S capital’s instrumentarian power is best understood as the precise antithesis of Orwell’s Big Brother.
Surveillance capitalism is the puppet master that imposes its will through the medium of the ubiquitous digital apparatus. I now name the apparatus Big Other: it is the sensate, computational, connected puppet that renders, monitors, computes, and modifies human behavior. #Zuboff
Surveillance capitalism’s economic logic is directed through Big Other’s vast capabilities to produce instrumentarian power,
replacing the engineering of souls with the engineering of behavior. #Zuboff
Because it does not claim our bodies for some grotesque regime of pain and murder, we are prone to undervalue its effects and lower our guard. Instead of death, torture, reeducation, or conversion, instrumentarianism effectively exiles us from our own behavior. #Zuboff
It severs our insides from our outsides, our subjectivity and interiority from our observable actions. ->
<- It lends credibility to the behavioral economists’ hypothesis of the frailty of human reason by making it so, as otherized behavior takes on a life of its own that delivers our futures to surveillance capitalism’s aims and interests. #Zuboff
The seductive voice crafted on the yonder side of this veil—Google, is that you?—gently nudges us along the path that coughs up the maximum of behavioral surplus and the closest approximation to certainty. #Zuboff
That “smart” and “connected” signal new channels for commercial and government surveillance is neither conjecture nor limited to federal intelligence agencies. #Zuboff #IoT
The China Syndrome #Zuboff #SCS
To be Chinese today is to live in a society of distrust, where every opportunity is a potential con and every act of generosity a risk of exploitation. #Zuboff
For the 400 million users of Sesame Credit, the fusion of instrumentarian and state power bites hard. Those who might find themselves on the blacklist discover that the credit system is designed to thrust their scores into an inexorable downward spiral ->
<- “First your score drops. Then your friends hear you are on the blacklist and, fearful that their scores might be affected, quietly drop you as a contact. The algorithm notices, and your score plummets further.” #Zuboff #SCS
Chinese users are rendered, classified, and queued up for prediction with every digital touch, and so are we. We are ranked on Uber, on eBay, on Facebook, and on many other web businesses, and those are only the rankings that we see. #Zuboff
Chinese users are assigned a “character” score, whereas the US government urges the tech companies to train their algorithms for a “radicalism” score. #Zuboff
Indeed, the work of the shadow text is to evaluate, categorize, and predict our behavior in millions of ways that we can neither know nor combat—these are our digital dossiers. #Zuboff
When it comes to credit scoring, US and UK banks and financial services firms have floated business models based on the mining and analysis of social media data for credit scores. #Zuboff
Facebook itself has hinted of its interest, even filing a patent. These efforts receded only because the Federal Trade Commission threatened regulatory intervention. #Zuboff

(Facebook has since filed a patent for a socioeconomic classifier
The trend towards social engineering and ‘nudging’ individuals towards ‘better’ behavior is also part of the Silicon Valley approach that holds that human problems can be solved once and for all through the disruptive power of technology. ->
<- In that sense, perhaps the most shocking element of the story is not the Chinese government’s agenda, but how similar it is to the path technology is taking elsewhere. #Zuboff

(Here's my blog on that )
Although instrumentarianism and totalitarianism are distinct species, they each yearn toward totality, though in profoundly different ways. Totalitarianism seeks totality as a political condition and relies on violence to clear its path. #Zuboff
Instrumentarianism seeks totality as a condition of market dominance, and it relies on its control over the division of learning in society, enabled and enforced by Big Other, to clear its path. #Zuboff
The result is the application of instrumentarian power to societal optimization for the sake of market objectives: a utopia of Certainty. #Zuboff
We have entered this cycle anew, but now the aim is to remake twenty-first century
society as a “first-class thing” organized in the image of the machine hive for the sake of others’ certainty. #Zuboff
The connectedness that we once sought for personal sustenance and effectiveness is recast as the medium for a new species of power and the social confluence that translates into guaranteed outcomes. #Zuboff
Instead of the typical assurances that machines can be designed to be more like human beings and therefore less threatening, Schmidt and Thrun argue just the opposite: it is necessary for people to become more Machine-like. #Zuboff

(@theblub, you'd appreciate this)
In this human hive, individual freedom is forfeit to collective knowledge and action. Nonharmonious elements are preemptively targeted with high doses of tuning, herding, and conditioning, including the full seductive force of social persuasion and influence. #Zuboff
We march in certainty, like the smart machines. We learn to sacrifice our freedom to collective knowledge imposed by others and for the sake of their guaranteed outcomes. #Zuboff
This is the signature of the third modernity offered up by surveillance capital as its answer to our quest for effective life together. #Zuboff
That's the end of Chapter 14. #Zuboff
The last wave of tweetstorm, chapter 15-18, coming shortly. Grab a coffee and get comfy :)

Instrumentarian society defines the ultimate institutionalization of a pathological division of learning. Who knows? Who decides? Who decides who decides? Here too the comparison with China is useful. ->

An abnormal division of learning marks both China and the West. In China the state vies with its surveillance capitalists for control. In the US and Europe the state works with and through the surveillance capitalists to accomplish its aims. #Zuboff
<- It is the private companies who have scaled the rock face to command the heights. They sit at the pinnacle of the division of learning, having amassed unprecedented and exclusive wealth, information, and expertise on the strength of their dispossession of our behavior. #Zuboff
Instrumentarianism reimagines society as a hive to be monitored and tuned for guaranteed outcomes, but this tells us nothing of the lived experience of its members. #Zuboff
What are the consequences of life lived in the hive, where one is perceived as an “other” to the S capitalists, designers, & tuners who impose their instruments & methods? How & when do we each become an organism among organisms to ourselves & to one another, & with what result?
The answers to these questions are not all guesswork. We can begin by asking our children. Without knowing it, we sent the least formed and most vulnerable among us to scout the hive and settle its wilderness. Now their messages are filtering in from the frontier. #Zuboff
Our children endeavor to come of age in a hive that is owned and operated by the applied utopianists of surveillance capitalism and is continuously monitored and shaped by the gathering force of instrumentarian power. #Zuboff
Facebook is a prototype of instrumentarian society, not a prophecy. It is the first frontier of a new societal territory, and the youngest among us are its vanguard. #Zuboff
The frontier experience is an epidemic of the viewpoint of the Other-One, a hyper-objectification of one’s own personhood shaped by the relentless amplification of life lived from the “outside looking in.” #Zuboff
<- The consequence is a pattern of overwhelming anxiety and disorientation in the simple act of digital disconnection, while connection itself is haunted by fresh anxieties that paradoxically leave too many feeling isolated, diminished, and depressed. #Zuboff
It is a new phenomenon to live continuously in the milieu of the gaze of others, to be followed by hundreds or thousands of eyes, augmented by Big Other’s devices, sensors, beams, and waves rendering, recording, analyzing, and actuating. #Zuboff
The unceasing pace, density, and volume of the gaze deliver a perpetual stream of evaluative metrics that raise or lower one’s social currency with each click. #Zuboff
<- In China, these rankings are public territory, shiny badges of honor and scarlet letters that open or shut every door. In the West, we have “likes,” “friends,” “followers,” and hundreds of other secret rankings that invisibly pattern our lives. #Zuboff
Industrial capitalism depended upon the exploitation and control of nature, with catastrophic consequences that we only now recognize. Surveillance capitalism, I have suggested, depends instead upon the exploitation and control of human nature. #Zuboff
We are to live in the hive: a life that is naturally challenging and often painful, as any adolescent can attest, but the hive life in store for us is not a natural one. “Men made it.” Surveillance capitalists made it. #Zuboff
Samuel Bentham, brother of philosopher Jeremy, first designed the panopticon #Zuboff
Today, it is no exit from the others, from Big Other, and from the surveillance capitalists who decide. This condition of no exit creeps on slippered feet. First we do not even have to look away, and later we cannot. #Zuboff
With Big Other, the universe takes up residence in our walls, no longer the sentinels of sanctuary. Now they are simply the coordinates for “smart” thermostats, security cameras, speakers, and light switches that extract and render our experience in order to actuate our behavior.
Those who would eviscerate sanctuary are keen to take the offensive, putting us off guard with the guilt-inducing question “What have you got to hide?” #Zuboff
The real psychological truth is this: If you’ve got nothing to hide, you are nothing. #Zuboff
Without protection from surveillance capitalism and its instrumentarian power—their behavioral aims and societal goals—we are trapped in a condition of “no exit,” where the only walls are made of glass. #Zuboff
Our artists, like our young people, are canaries in the coal mine. That the need to make ourselves invisible is the theme of a brilliant artistic vanguard is another kind of message in a bottle cast from the front lines of mourning and revulsion. #Zuboff
Glass life is intolerable, but so is fitting our faces with masks and draping our bodies in digitally resistant fabrics to thwart the ubiquitous lawless machines. Like every counter-declaration, hiding risks becomes an adaptation when it should be a rallying point for outrage.
These conditions are unacceptable. Tunnels under this wall are not enough. This wall must come down. #Zuboff
Surveillance capitalism departs from the history of market capitalism in three startling ways. First, it insists on the privilege of unfettered freedom and knowledge. Second, it abandons long-standing organic reciprocities with people. ->

<- Third, the specter of life in the hive betrays a collectivist societal vision sustained by radical indifference and its material expression in Big Other. #Zuboff
Surveillance capitalists claim the freedom to order knowledge, and then they leverage that knowledge advantage in order to protect and expand their freedom. #Zuboff
Surveillance capital derives from the dispossession of human experience, operationalized in its unilateral and pervasive programs of rendition: our lives are scraped & sold to fund their freedom and our subjugation, their knowledge and our ignorance about what they know. #Zuboff
It’s not just that the cards have been reshuffled; the rules of the game have been transformed into sthing that is both unprecedented & unimaginable outside the digital milieu & the vast resources of wealth & scientific prowess that the new applied utopianists bring to the table.
General Motors employed more people during the height of the Great Depression than either Google or Facebook employs at their heights of market Capitalization. #Zuboff
So far, the greatest challenge to radical indifference has come from Facebook and Google’s overreaching ambitions to supplant professional journalism on the internet. #Zuboff
Both corps inserted themselves between publishers & their populations, subjecting journalistic “content” to the same categories of equivalence that dominate S capitalism’s other landscapes. In a formal sense, professional journalism is the precise opposite of radical indifference
The journalist’s job is to produce news and analysis that separate truth from falsehood. This rejection of equivalence defines journalism’s raison d’être as well as its organic reciprocities with its readers. Under surveillance capitalism, though, these reciprocities are erased.
Radical indifference is why disinformation is not a priority. #Zuboff
Radical indifference means that it doesn’t matter what is in the pipelines as long as they are full and flowing. #Zuboff
“A market economy… if left to itself… contains powerful forces of divergence, which are potentially threatening to democratic societies and to the values of social justice on which they are based." Piketty in #Zuboff
It is not OK to have to hide in your own life; it is not normal. It is not OK to spend your lunchtime conversations comparing software that will camouflage you and protect you from continuous unwanted invasion.
Let there be a digital future, but let it be a human future first. #Zuboff
I reject inevitability & I hope (as a result of our journey together) you will too. We are at the beginning of this story, not the end. If we engage the oldest questions now, there is still time to take the reins & redirect the action toward a human future that we can call home.
So it is for me and perhaps for you: the bare facts of surveillance capitalism necessarily arouse my indignation because they demean human dignity. The future of this narrative will depend upon the indignant citizens, journalists, and scholars drawn to this frontier project; ->
<- indignant elected officials and policy makers who understand that their authority originates in the foundational values of democratic communities; and, especially, indignant young people who act in the knowledge that effectiveness without autonomy is not effective, ->
<- dependency induced compliance is no social contract, a hive with no exit can never be a home, experience without sanctuary is but a shadow, a life that requires hiding is no life, touch without feel reveals no truth, and freedom from uncertainty is no Freedom. #Zuboff
Surely the Age of Surveillance Capitalism will meet the same fate as it teaches us how we do not want to live. It instructs us in the irreplaceable value of our greatest moral and political achievements by threatening to destroy them. #Zuboff
It reminds us that shared trust is the only real protection from uncertainty. It demonstrates that power untamed by democracy can only lead to exile and despair. In the conquest of nature, industrial capitalism’s victims were mute. #Zuboff
Those who would try to conquer human nature will find their intended victims full of voice, ready to name danger and defeat it. This book is intended as a contribution to that collective effort. #Zuboff
The Berlin Wall fell for many reasons, but above all it was because the people of East Berlin said, “No more!” We too can be the authors of many “great and beautiful” new facts that reclaim the digital future as humanity’s home. No more! Let this be our declaration. #Zuboff
The End!

The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power by Shoshana #Zuboff
The lack of intersectional analysis was suffocating me. I'm going to have to read one of these now to balance it out.
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