Going back through “Measuring the Moat” by Mauboussin.
Here are some helpful things:
1. Industry Map
- Important to understand all of the players in an industry and how the whole value chain works.
2. Profit pools.
- Once you have the players, you need to understand which points in the value chain capture the most value. Profit pools are the factor of the excess returns on capital and the share of the industry’s total investment.
3. Market share stability
- Another important concept when studying an industry is how much the market share changes. If it is all over the place, that likely means the barriers to entry aren’t that high.
1/ Intuit is probably most well-known for TurboTax.
If you take the average cost of the Deluxe offering ($80), the $3.9 billion in revenue means that roughly 48 million people use the software...
2/ But Quickbooks still accounts for a greater piece of the business and for SMBs, Quickbooks is definitely the outright leader.
3/ TurboTax has gotten some bad press over the past few years and it had to pay a $141 million fine last year for deceiving consumers that could've used their Free-to-file option.
If you didn't know, the IRS partners with firms to give free-to-file options if you make < $73k.