, 9 tweets, 6 min read Read on Twitter
Here’s an interview w/ Netmarble’s Head of NAmerica Shim Cheol-min about #BTSWorld. He said, “2.5 years ago, Netmarble paid attention to @BTS_twt's musicality, while #BTS’ agency BH paid attention to our company's ability to make games.“ [#TeenChoice #ChoiceInternationalArtist]
[contd] ”I'm very excited about releasing the results of this new experiment to capture @BTS_twt, who have become world-class singers, in the game soon." He said this in a confident yet cautious manner.

#BTSWorld is a game where you become their manager and take their journey+
[contd] into becoming world-class stars with them. “There is a lot of diverse content that we put a lot of work into; you can, of course, see pictures/videos of the members but also message and video chat with them and experience each member’s growth story.” @BTS_twt
In fact, @BTS_twt members are said to have been very deeply involved in the game's content by shooting separate videos for game content and completing a story that reflects each member's own personality through in-depth interviews. As a result, it is expected that there will be +
[contd] more @BTS_twt-related content, 10k photos & 100 videos, available in the game alone than in any other platform.

The start of #BTSWorld begins 2.5 yrs ago even before Netmarble invested $174M to become the 2nd-largest shareholder of BH. In the past 2.5 years, #BTS has +
[contd] become the world's top artist in name and reality, with 3.23M copies of its album MOTS: Persona sold through May, and 90k tickets sold out at Britain's Wembley Stadium.

He said, “Of course we thought @BTS_twt were global artists during the planning stages, but we had +
[contd] “no idea they would reach this level, so as the level of expectation & fans’ interest rose, the pressures we felt increased.”

The level of interest in Netmarble has clearly increased. At the E3 2019 convention, Shim was interviewed by many outlets about the game, +
[contd] holding interviews w/o a break and meeting other companies to discuss post-release marketing. Unlike other K-pop idols, @BTS_twt’s North American fandom has become as dominant as the Korean fandom, so the Netmarble North American subsidiary has grown in capacity.
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