However, the research shows comparable effectiveness for in-person vs. video therapy. I was skeptical, but my CEO clients prefer video now.
These's probably some truth here, but as long as you have a stable & clear video connection, the data suggests it doesn't really change the outcomes that much.
So why do we perpetuate an antiquated expectation of martyrdom in business that "unless you come see me in person, you don't really want it/care about me badly enough?"
However, always offer video as an equal (not lesser/backup) option and use it the most of the time.
1) I listen attentively & empathically
2) I try to add value in the first session
3) I follow-up quickly with notes/emails/help
The challenge is that both coaching & investing are a people/service biz, so most cling to old school, white glove service ways of doing business. If that's your style, more power to you.
Thus, I believe thoughtful adoption of tech confers advantage & my track record will hopefully prove it!