1/ CONTRARIAN THESIS: I'm a psychologist by training--if there's any craft that benefits from face-to-face meeting, it's mine.

However, the research shows comparable effectiveness for in-person vs. video therapy. I was skeptical, but my CEO clients prefer video now.

THREAD 👇
2/ People always argue: "It's just not the same"; "less emotional connection"; "can't grasp body language as well".

These's probably some truth here, but as long as you have a stable & clear video connection, the data suggests it doesn't really change the outcomes that much.
3/ However, video has two key advantages: convenience for both parties. Clients are far, far less likely to reschedule or no-show due to travel, inconvenience, or a packed schedule. And providers not having to travel increases our productivity, focus, & lowers burnout over time.
4/ With investing, the real reason that coming in person is advantageous is not really due to diligence (maybe if touring the facilities and getting to meet a lot of employees you wouldn't otherwise). It's that the inconvenience is a PROXY for how interested you are in investing.
5/ Founders think, "she travelled all the way here to meet with us, she must be really interested in investing/or willing to work hard as a board member". This is directionally true, but wasting time commuting is a very poor proxy for the underlying factor: caring & effort.
6/ I've argued below that business travel is the single biggest productivity killer.

So why do we perpetuate an antiquated expectation of martyrdom in business that "unless you come see me in person, you don't really want it/care about me badly enough?"

7/ Here's how I operate and what I argue is best practice: if it is relatively convenient for both parties, then great, meet in person (especially for first visits).

However, always offer video as an equal (not lesser/backup) option and use it the most of the time.
8/ To address the underlying signaling issue with video, I demonstrate to clients & founders that I care deeply & will roll-up my sleeves for them:

1) I listen attentively & empathically
2) I try to add value in the first session
3) I follow-up quickly with notes/emails/help
9/ As a tech community, we should eat our own dog food & be open to new tech/processes.

The challenge is that both coaching & investing are a people/service biz, so most cling to old school, white glove service ways of doing business. If that's your style, more power to you.
10/ But I've advanced my practice to be cutting-edge (e.g. I offer a monthly service that includes video visits, messaging, & a software platform to enable behavior change).

Thus, I believe thoughtful adoption of tech confers advantage & my track record will hopefully prove it!
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